Do you know what keywords your potential clients are searching for or which ones convert? Danielle Ruderman, Director of Research and Development at Foster Web Marketing, and Legal SEO Specialist Zach Stone explain in this video the importance of using converting keywords — not just keywords that rank your attorney website high.
If your lawyer website is focused on high keyword rankings instead of converting keywords, you may have a problem converting clients. Not everyone searches the internet using “personal injury lawyer” or types the same keyword into the search bar. There are many other natural keywords and phrases that your potential clients are searching for that you need to be aware of in order to improve conversion.
Don’t fall into the trap of only using vanity keywords (e.g., personal injury attorney). There are other words you can use that don’t have as much competition and can help you convert more web visitors into clients. With the use of Google AdWords Keyword Tool, SpyFu, checking your analytics, and listening to the terms your clients are using, your law firm will discover which keywords will increase your conversion rate.
Keyword conversion for law firms is critical to getting cases. If you want help finding the right keywords that covert, or to have an SEO specialist research the best converting keywords for your law firm, call Foster Web Marketing for help at 888.886.0939 or fill out our contact form online at http://www.fosterwebmarketing.com/contact.cfm.