“Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
—Think with Google
We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device!
Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micro-Moments.”
Check out the webinar recording to learn about:
- Understanding the moments that matter.
- How to think about marketing in a mobile-first world.
- What it takes to stay ahead in your industry.
- A winners’ guide to capturing moments.
There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. As promised, you can access the slides here, see your page speed insights here, and get a desktop and mobile site analysis here.
Check out the recording, listen to the audio below, or download the podcast from iTunes to learn how YOU can be there in these game-changing moments.