Check out our May 2018 marketing webinar "How to Make Sure Google Analytics Isn't Lying to You."
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Zach Stone talked about some advanced tactics to help you truly understand your Google Analytics data.
Google Analytics is a pretty amazing tool, but if it isn't set up properly or you don’t know how to analyze the information, trusting it can be a dangerous mistake.
Watch to learn more about:
- Primary & Secondary Dimensions. These are the path to in-depth analysis. If you know how to use them, then you’re going to be able to dig deeper and find more ways to see what’s really working and what’s not.
- Events. What are they? What’s the point? How can you use them to your advantage?
- Goals. Know how often people are contacting you via contact forms, downloads, chat, and calls.
- Bounce Rate. What is the actual definition? This one is tricky—I’ve had to explain what it really means to several digital marketing “experts.”
Get the slides to follow along.
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