What’s the most important thing about your law firm’s website? That it ranks on page one for your list of special keywords, right? Or that it looks better than your competitors’ sites? WRONG. The most important thing about your website is that it brings you good cases and clients.
It doesn’t matter one bit if you rank on page one for Personal Injury Lawyer Dallas or DUI Lawyer Los Angeles if those competitive keywords are not the ones that attract the best clients. And we all know that pretty is as pretty does—a great looking site doesn’t matter one bit if it does not attract good clients.
We’ve been working with attorneys since 1998, and we know for a fact that our most successful clients get their best cases and clients from a variety of sources—all thanks to their creative, effective marketing efforts.
The best cases and clients come from your referrals—from YOU marketing to YOUR network of contacts. The best cases and clients come from long tail keywords—people who do a Google search and type in a question they have. The best cases and clients also come from people in your community who know your brand--they trust your firm because you’re well-known for your community support and activism.
How do you get these great cases and clients? At FWM, we can either teach you how to do this kind of effective, integrative marketing, or we can do it for you—it all depends on your budget and your needs. If you’re ready to invest in the long-term success of your law firm, contact us today to discuss how we can help you at (888)886-0939.