Take a look at your competitors’ websites. Are they offering a free book or legal guide? More than likely the answer is no. This means that now is the perfect time to write and publish your own book.
Having a free book or legal guide offer on your site will differentiate you from your competitors. It will show that you have a firm grasp on your area of practice and that you take the time to give legal advice to people in their time of need.
A Book Is an In-Home Marketing Opportunity
With your book in hand, people will be more likely to call you instead of your competitor. This is because, like all things legal marketing, your goal is to stay in front of potential patients.
Think of your book as hyper-targeted marketing. The people who request your free offer have already found your site and decided to order your book. Now, it's in their homes and on their minds. In a way, it's better than a billboard or a PPC ad. It's something tangible to remind them of your firm in their time of need.
What's Better Than One Free Book?
Five free books! Offering books on multiple subjects will allow prospective clients to choose the information that speaks to their specific needs. Begin with the practice area that brings you the most clients and move on from there. Work each month to create a new book, and soon enough you will be addressing the needs of all potential clients and establishing yourself as a legal authority.
If you don't have the time to write one book, nonetheless five, call 888.886.0939. Our attorney book writing team can help with the writing process in any way you like. This may mean helping you come up with an outline for your writing, editing and publishing the book you've already offered, or taking over the process from start to finish. The choice is yours.