We’ve told you a lot about the benefits of blogging for attorneys and lawyers – it’s a great way to foster a readership and an online community and an awesome way to improve your search engine optimization. This week, we’re going to go a step further and talk about guest blogging – when you invite someone to write a special post for your blog or when you write a special post for someone else’s blog.
Why guest blog? Here are the major benefits:
- It gets you great incoming links. Great, organic incoming links are hard to get and, for that reason, they can help your search engine rankings considerably. Whenever you post a guest blog, be sure to ask the blogger to include a link or two to your website. And whenever you have a guest blogger, you can expect that they’ll share the link to the article on their own blog.
- It improves your website traffic. Take a look at your web traffic on the day that you have a guest blogger or on a day you guest blog. In all likelihood, you’ll see a spike in traffic because of the article. Realize that a large number of people who came to your site because of the guest blog are from your local area and interested in your field.
- It helps establish you as an authority in your field. Being a guest blogger means that the person who owns the blog thinks that you know your stuff and have interesting information to share with readers. It also means getting your name out in your community and being seen as the go-to person when it comes to your areas of practice. Being a local attorney celebrity is one of the best possible ways to get heads and shoulders above your toughest competition.
- It helps you build your social media followers. When you guest blog, be sure to include short bio at the beginning and end of the article that includes your Twitter username or and/or a link to your Facebook page. When you guest blog, you are exposed to a whole new audience – and an audience who is interested in what you have to say. Pick them up as social media followers and friends while you can!
Yes, guest blogging can take an hour or two out of your day, but these small favors can have a big impact on your local exposure and your website traffic. In fact, it’s one of the best free ways to work on your SEO and marketing without having to spend a dollar. The next time you are asked to guest blog, jump on the chance, and make sure to provide them with some high-quality content.
Do you want to learn more about lawyer blogging and how it can help your law office thrive? Call Foster Web Marketing today at 888.886.0939.