Video: The Best Tool to Reduce the Bounce Rate on Attorney Websites

Are the people who visit your attorney website "bouncing" after visiting just one page? It's all well and good if your website is showing up on the first page of search engines, but that doesn't mean much if a large percentage of your visitors arrive at your page, take a quick look around, but don't find the information they need or a reason to stay.

There are two main reasons that lowering your attorney website bounce rate is important: a high bounce rate could hurt your search engine rankings and indicate that your audience wasn't drawn in by the content on your page.

What's one effective way to reduce your bounce rate? Web video. Here's why:

  • A video engages the viewer immediately. It can be easy for a visitor to skim over written content on a page, but a video instantly gives a visitor the information that they are looking for. A great video can make a reader stay on your page for longer and visit other pages on your site - just be sure that the content of your video is relevant to the rest of the page and to the keywords associated with the page.

  • A video introduces a real person to the reader. Websites - and especially attorney websites - can seem cold and impersonal. Video gives lawyers a chance to connect with their readers and introduce themselves. If someone who needs legal advice is looking at web pages of attorneys in their area, your video may well be the difference between the reader returning to her Google search and the reader deciding to explore your site and give you a call.

  • More and more internet surfers prefer video. With faster connections and popular websites like YouTube, more and more web users are watching videos on the internet - and preferring it. This change should only become more distinct in the future.

Remember: not just any video posted on your attorney website will help to reduce your bounce rate. While a high-quality, well-produced, and relevant video will engage visitors, a poorly done or off-topic video could actually increase your bounce rate. Want to learn more about how to do it right? Contact our web video experts today.

Tom Foster
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Founder | CEO
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A La Carte Videos

Have a breaking news piece, special announcement, or new topic you'd like to discuss in one or two videos? You can purchase custom voiceover or green screen videos starting at $350/video.

Please note, it's important to know what you really need before you decide on the video package that's right for you. We want you to get real value out of your video shoot, so we will work with you to provide a video analysis; this will tell us which video types your ideal clients are looking for so we can provide the most effective package. The costs indicated here are subject to change depending on your needs, but factor in custom video design and fully-produced videos that are optimized and loaded to your website and YouTube(FWM clients) or to YouTube (non-FWM clients).

Commercial Video Package

How can you reach a wide, even national audience to promote your law firm in a meaningful way? Commercials have long reigned as one of the most powerful tools for brand awareness. Why are they so effective? Because they're short! In an age where people lose interest fast, it's your chance at a quick, visual elevator pitch of your business. When done correctly, commercials are compelling enough to get viewers to contact you even long after they've seen them. There's a reason commercials are such a highlight of the Super Bowl – they can be entertaining or emotional, and either way, they leave the viewer with a strong impression of your brand. Today, commercials aren't just for TV, and you can widen your reach like never before on various social media platforms like YouTube and Facebook.

*Please Note: this $1,500.00 is a retainer. We will discuss your goals and develop a strategy in order to work within your budget for the overall cost of your commercial video package.

Green Screen Video Package

Your website needs to provide users with a great first impression, and what better way to do that than to welcome them? In our huge, in-house green screen studio, we can record video of you or a spokesmodel to welcome users to your site, answer frequently asked questions, or describe your services. We regularly have clients tell us, "I feel like I already know you!" because of our videos! Our green screen allows us to creatively edit your videos to integrate with your website design. If your site design changes down the road, we can update the video design while using the original recording.

On Location Video Shoot Package

On-location shoots are by far the best way to get your audience comfortable with you and your office. Clients want a real sense of what it's like to work with you; by shooting video on-location, they get an authentic look at the environment in which you work, as well a sense of the culture in your office. On-location shoots are a great way to give prospective clients a look at the day-to-day of your organization, which puts people at ease. It also a great way to get compelling testimonial videos from real clients. Interested in shooting your own videos?While we're on site we can help you set up your very own green screen studio, train you to use it correctly, shoot, edit, and produce your videos! That way you can create videos whenever you want—even on a smaller budget. Breaking news moves quickly, and so should you. This works great for breaking news videos about hot topics relevant to your practice, as well as for shooting quick testimonial videos before clients leave your office.

Voice Over Video Package

Do you want low cost, high quality video on the fly? Voiceover is an excellent way to make a positive impact with minimal effort on your part. By taking high quality images relevant to your video content and recording a scripted voice over, you can create a powerful video, quickly. For the most minimal effort, you can hire a spokesmodel to record the voice for you. This is a great way to take advantage of breaking-news stories and appeal to those who are visual learners.