There are many ways to make mistakes with your online content marketing. Two of the most common ways attorneys mess up are by either over-promoting or under-promoting their services through their content. So how do you strike the right balance?
Finding the Online Content Marketing “Sweet Spot”
Here are a few tips for finding the right balance between meaningful content and online marketing:
- Skip the relentless pitch. Don’t underestimate your online visitors—they’ll be able to spot a meaningless marketing pitch. Instead, use the meat of your attorney website content to actually address the questions and concerns your potential clients may have.
- Don’t spam your visitors with keywords. While you should be researching keywords and incorporating them into your content, make sure that it doesn’t disturb the flow of the article or distract from what you’re trying to say.
- Include meaningful calls to action. Once a client has read your educational content, don’t forget to provide direction on what to do next. Use your content to encourage your online visitors to reach out and contact you, point them toward further relevant information, and let them know how you can help. That’s when your website really starts working for you. You are here to attract more potential clients, after all!
If you need help writing more effective attorney website content, or if you’re interested in taking advantage of our website content writing services, reach out to our friendly content team today. You can reach us at 1-888-886-0939 or by filling out the convenient online contact form on this page. We’d be happy to talk about how we can help make the content on your website, blog, and social media pages even better!