We’ve talked a lot about what your attorney specific web content should say and what information it should contain. But did you know that there are several ways to structure your content so that they are easy on the eyes – and easier for visitors to read straight through to the end? Let’s take a closer look:
- Avoid large blocks of text. What happens when you see a large, unforgiving block of text? Chances are that your eyes lose focus or you start to skim. Many web visitors will see a large block of uninterrupted text and click away within seconds.
- Use an appropriate font size. Perhaps the only thing worse than huge blocks of text are huge blocks of tiny text. Be good to your readers by giving them a reasonably big font to read.
- Make white space your friend. Make sure that there is a good amount of white space between your lines of text, around your text, and between your paragraphs. White space makes articles considerably easier to read.
- Give each paragraph a clear topic sentence. A paragraph should never have more than one main idea – and good writers explain and summarize the main idea in the first sentence of the paragraph. This sentence anchors readers and helps you clearly outline your article.
- Use subheadings. Well-placed subheadings can guide the reader to the information that he or she is looking for while also breaking up long, unfriendly blocks of text. Subheads are also used by Google spiders to determine what your article is really about.
- Don’t use technical language. In law school, you probably learned to write to impress. But on your attorney website, you are writing to inform. Think about your clients and how much they appreciate when you speak with them in clear, easy-to-understand language when they visit your office.
Don’t have time to think about the legal content of your attorney webpage or want to leave it to the experts? At Foster Web Marketing, we have experienced writers who specialize in legal web content that follows all of the above rules. Contact us today to learn more about our content writing packages.