Online videos are beneficial to your marketing campaign in a number of ways, and you can reap many of those benefits simply by featuring videos on your attorney website, social media sites, and YouTube. However, the real magic of video marketing comes into play when users start to share your web videos with their friends and families and spread the word about your law firm.
Your online audience won’t share just any video, though. If you want to engage in video marketing for attorneys, you should be aware that your visitors are more likely to share:
- Videos that contain valuable answers and information. Think about the most frequent questions you hear from your clients, and try answering those questions on video. You could also consider explaining a common legal issue in layman’s terms or talking about a relevant change in the law.
- Videos that help users connect with others and deepen relationships. Web users love to share videos that help them connect with others. Think about how your information and expertise can help your users reach out to others with similar issues.
- Videos that have an emotional impact and/or create awareness. Although you certainly don’t want to traumatize your viewers, creating an emotional impact or raising awareness of an issue can help you build a relationship with your viewers and encourage them to share.
- Videos that help users establish their identity and how they want to be seen by others. Some users share videos because it helps establish their sense of self online. Think about ways you can make a personal connection with your viewers through your online video.
If you have questions about video marketing for attorneys, speak with our video marketing teams at Foster Web Marketing and Fairfax Video Studio. We’d be happy to help you shoot your video, edit and optimize the footage, and add your new video to your website and social media pages. Just give us a call today at 1-888-886-0939, or fill out the quick online contact form on this page for more information.