Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • The keywords I want to use in my Google AdWords campaign are so expensive. What's a lawyer to do?

    A drawback for attorneys wanting to use Google AdWords is that keywords commonly associated with law firms are among the most expensive. Because of this, it's important that you think hard about the keywords you have tied into your Google AdWords campaign. Are they wasting your money? Are they perhaps being seen by too large an audience? If so, it's time to make some changes.

    For Big Results, Think Small

    In this instance, thinking small means narrowing down your Google AdWords keywords to better target a small, focused group. Just like the content of your website, geo-location-specific keywords should be used in any PPC for lawyers.

    Using a highly targeted keyword—“car accident in Dallas need legal help” instead of “Dallas accident lawyer”—will not only save you money, it will help you zero in on your target audience and your ideal client. So, while this narrow focus might not get you a ton of impressions or ad views, it will be seen by those looking for an attorney like you.

    Do it right, and your ad campaign will not just be successful, it will save you money. By avoiding the big, expensive Google AdWords keywords, your ads will only be viewed and clicked on by those who entered a keyword phrase close to your highly targeted keyword.

    Are You Searching For An Experienced Pay Per Click Agency To Manage Your Google Ads Campaigns?

    If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you're getting the most leads from your budget. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is brand hijacking? As an attorney, should I be concerned?

    Brand hijacking is the practice of using a competitor’s name as a keyword in a Google AdWords PPC campaign. For you, this means that, if your competitor wishes, he or she can put your firm’s name as one of their keywords. If they do so, and someone types in your firm’s name, the ad for your competitor will appear.

    This can confuse prospective clients and, in the worst-case scenario, have them calling and hiring your competitor. Not cool.

    Yes. You Should Be Concerned.

    This is a pretty big deal. In some cases, it's taking away from the contacts an attorney gets and has a serious effect on business. In fact, hijacked law firms sometimes find their competitor’s location coming up on Google Maps! Clearly, this is a “black hat” practice. It's unfair—plain and simple.

    But is it illegal? Not yet. In fact, a recent court case in Wisconsin found that freedom of speech allows businesses to use the names of their competitors in Google AdWords. The court recognized that individuals do have the right to preserve the integrity of their name, but that freedom of speech trumped this right.

    So, for now, there is no legal precedent for cases of brand hijacking. Google still has the right to sell your name and the name of your law firm to the highest bidder.

    Are You Searching For An Experienced Pay Per Click Agency To Manage Your Google Ads Campaigns?

    If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you're getting the most leads from your budget. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Is it possible to have too many online videos on my attorney website?

    Is it really possible to have too many videos on your attorney website? Maybe. But a more honest answer is that it’s not really about the number of videos you create or feature on your website—it’s about how you choose to handle those videos and present them to your audience. 

    If you love making videos and love the positive impact they have on your attorney website traffic, then making a ton of videos isn’t necessarily a bad thing. There is really no hard limit to how many videos you can feature on your site. However, if you have more than a few, you’ll need to put in a little extra work to make sure that potential clients are watching your videos and that your video marketing investment is paying off. 

    Here are a few tips for handling the presentation of numerous lawyer videos:

    • Relevant, unique content. Make sure you’re not making the same video over and over—potential clients won’t watch your videos if you don’t have anything new to say.
    • Presentation really matters. Don’t overwhelm visitors with a bunch of embedded videos. Take the time to create, organize, and professionally present your videos. Add relevant videos to your written content, and consider creating a YouTube channel. 
    • Letting people know about your video library. Although some people may find your video library by searching, many people prefer to watch videos that are recommended through social media sites. Let potential clients know about your video by getting involved with YouTube, Facebook, Twitter, etc. 

    If you’re ready to start creating and promoting relevant lawyer videos that attract potential clients, the lawyer video marketing team at Foster Web Marketing is ready to help. Get started today by giving us a call at 1-888-886-0939 or filling out the convenient online contact form on this page to learn more!

    Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

    In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • How long does it take to see the results of attorney search engine marketing?

    It really depends. Some attorneys start seeing results immediately, and other attorneys need a few months—or even a year—to tweak their online marketing campaigns and start building traffic. It’s important to understand that SEO isn’t a one-time thing or an overnight solution. Great SEO takes a little time and attention. 

    Here are just a few of the factors that can affect how soon you start seeing results from your online marketing efforts—and how effective those results are:

    • How relevant your content is to potential clients. If potential clients start finding your site and fail to find anything useful, your page rankings are going to struggle. Make sure you’re offering something that is meaningful and relevant to your clients—something that encourages them to reach out to you. 
    • How targeted your keywords are. The keywords you use to attract traffic should be relevant to the types of clients you’re really looking for. Think about your ideal client and the types of words or phrases he or she might use to find you online. 
    • How much competition you face. If you are in a highly competitive market with an active online presence, you may struggle more in the beginning than other businesses in less competitive markets. It may be difficult to compete for the most desirable keywords, and it can help to apply your creativity and be vigilant in updating content regularly. 

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What should my landing page for Google AdWords ads be?

    The landing pages you select or write for your Google AdWords campaign should:

    • Be easy to navigate
    • Answer the readers' questions
    • Address the reason they clicked on the ad
    • Contain no mistakes or errors

    Your page should be so interesting and well designed that potential clients don't just read the content on the page, but stay on your site and read other articles. If it's not converting clicks to clients, it's time to take a harder look at the page.   

    What Your Landing Page Shouldn't Be

    There are some big no-no's for landing pages for Google AdWords ads for attorneys. To avoid them, be sure that your landing page isn't:

    • The same for every ad. If you have several ads, each should link to different pages.
    • Your homepage. Usually, your homepage is too general to use for a landing page.
    • Poorly written and/or designed. You are trying to give a great first impression. Presenting clickers an ugly, mistake-ridden landing page won't do that.
    • Pure Information. While you want to answer the questions on the readers mind, you also want to include a brief call to action or free book offer.
    • Pure Sales Pitch. Save the call to action or offer for the end. Nothing gets people clicking back faster than a hard sale.

    You pay each time someone clicks on your ad. So each time someone clicks it only to quickly click off your site is a waste of money. Don't waste money making mistakes with your Google AdWords campaign. Call 888.886.0939 today.

  • Will active participation on Facebook and other social media sites help boost law firm's SEO?

    Yes. Increasingly, Google and other search engines are factoring social media activity into their ranking formulas. The ways social media factors include:

    • The number of times a site or a page on a site has been liked, shared, retweeted, stumbled upon, or +1'ed
    • The number of mentions on Twitter
    • Increased brand awareness and loyalty
    • More inbound links
    • More positive reviews
    • Decreased bounce rate
    • Increased time on page

    Because of this, our team encourages you to go out and embrace attorney social media. Besides being powerful, a major benefit of social media is that it's free!  Create an account today. Or, if you already have an account, dust it off and begin using it again. Start by posting a link to your newest free offer or an interesting blog post. Follow up by asking a question of your audience or posting an updated picture of your office or staff. Facebook and other sites will make you appear accessible, easy to talk to, and knowledgeable. If you do it right.

    But...There Is Always a But

    Social media has the potential to boost your SEO power and increase awareness of your practice, but only if you do it right. Getting social media for attorneys just right isn't simple. But, once you get the hang of it, you will be able to quickly shoot out a new post or tweet, reaching potential clients who wouldn't have heard of you otherwise.  

    Call 888.886.0939 to speak with our social media super team about the right—and wrong—ways to engage your audience and attract new clients.   

  • How can I best search engine optimize my meta descriptions?

    When it comes to search engine bots ranking your web page, meta descriptions don’t count for very much. However, having a pithy, interesting, and well-written meta description can greatly help your click-through rate and help attract readers to your website.

    Here are a few SEO meta description tips to keep in mind when writing content for your attorney website:

    • The best meta descriptions are ones that very accurately describe the content on your page.
    • Never cut and paste the same generic meta description onto multiple pages.
    • Keep your meta description under 160 characters so that it is not likely to be cut off when it appears in the search results.
    • Don’t stuff your meta description with keywords—it does not help your SEO.
    • Never leave your meta-description field blank.
    • Take an extra minute to make your meta description interesting and effective.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • How can I best search engine optimize my web page titles?

    Your web page titles are one of the most important aspects of your attorney website, and search engines weigh them heavily when ranking your page. It is vital to take the time to write a search engine optimized title that also grabs the attention of readers.

    Here are some quick tips:

    • Don’t make your page titles too long or too short. Google accepts 70 characters – stick with that limit.
    • Put a good keyword or two in your title, but never stuff your title with more. Search engines and readers will notice, and it won’t make them happy.  
    • Make sure your title is relevant to the content. The closer they match, the happier both the search engine bots and your readers will be.
    • Never cut and paste generic titles onto multiple pages of your website.
    • Be certain that your title makes sense and is not just a string of important keywords.
    • Make sure that your title speaks to the needs and emotions of the reader.
    • Take an extra moment to make your title really interesting and well written.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • How can I control costs in my Google AdWords pay-per-click marketing campaign?

    If you’re running a pay-per-click marketing campaign through Google AdWords, you have tons of options to control your costs—it’s really one of the major benefits of using AdWords! However, with the many options available to you, it can be difficult to find the right mix that both brings in the contacts and clients you want and stays within your advertising budget. 

    When you use Google AdWords to market your law firm, keep in mind that:

    • There are no fixed costs for an AdWords marketing campaign.
    • You have control over your maximum daily AdWords budget.
    • You don’t have to meet a minimum spending requirement—you can spend as much or as little as you like!

    Controlling Costs Through Better Keyword Bidding

    If you’re using AdWords, the real costs come from your keywords and how much you’re willing to spend on high-competition keywords. Some people end up wasting their AdWords dollars on keywords that are too narrow, too broad, or just plain irrelevant. If you want to really control your pay-per-click marketing costs, remember to measure the value of your keywords against:

    • The competition for the keyword – higher competition means a higher cost!
    • The number of people who search for the keyword – a cheap keyword is useless if it doesn’t help you bring in clients!

    Are You Searching For An Experienced Pay Per Click Agency To Manage Your Google Ads Campaigns?

    If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you're getting the most leads from your budget. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.