Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • Are video testimonials better than written testimonials?

    Client in Front of the Camera

    Yes, video testimonials are better than written testimonials. It has been shown, time and again, that video testimonials perform better on websites, converting at much higher rates than written testimonials. But why?

    Easy Isn't Always Best

    Text-format testimonials are much easier to gather and display, I'll give them that. However, this is exactly why they are often perceived as disingenuous. To a wary buyer, there is no proof that you didn't invent a testimonial and post it to your site. The problem is compounded when testimonials are anonymous or initialed. Without details, such as a photo, title or company, these testimonials can be seen as manufactured—even if they're legitimate.

    Video testimonials, on the other hand, are harder to fake, and thereby can appear more powerful. They add a feeling of authenticity that text and even audio reviews don't provide. Video clips of clients, customers, or patients show prospects that other people—people who may even look like or sound like them—are satisfied, perhaps even thrilled, by your level of service.      

    Addressing the Needs of All Learners

    Just as teachers need to find out how each of their students learns best, you need to figure out how your audience best absorbs information. We often stress the importance of knowing your perfect client, and testimonials are no exception. While video is often consumed better than text, it doesn't mean that every single person prefers video. You need to determine what your ideal customer or client likes, and then test the theory. Running tests on the effectiveness of video vs. text testimonials will give you a clear picture of what works—and what doesn't.

    If all of this seems a bit overwhelming, we can help. Our team can assist you with any and every part of the testimonial process. From shooting the videos to loading them and running tests, FWM has you covered. Call 888-886-0939 today to see how our team can help you make the most of your marketing dollar.

    Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

    In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • I'm so overwhelmed. How am I supposed to find all of the mistakes in my local listings and fix them? HELP!

    I've got a bit of bad news. As you feared, it's not as simple as it should be to find mistakes in your local listings and clean them up. Is it possible to do so? Absolutely, and we will show you how in this article. But is it an easy, ten-minute task? No. However, with a little perseverance and patience, we have faith that you can do it. Here's how.

    To clean up your local citations, we suggest that you use the following websites:

    • Yext. Yext is a fantastic service that finds everywhere your business is listed. This can be a long, long list. In addition to just finding your local citations, Yext will scan all of these listings, showing you everywhere there is incorrect information, missing citations, or missing information. This includes mistakes in your phone number, address, and business name—all of which are crucial to the success of your local listing.
    • Whitespark. If your local listings are correct, but you don't feel you're doing enough to take advantage of local search, try using Whitespark. This service will find new, niche-specific local citation sources that you aren't taking advantage of. It will also give you links to your current listings, allowing you to ensure the information found there is correct.  

    Erasing Local Citation MistakeOnce you find any mistakes in your local listings, it's time to fix them. Some of the fixes can be as simple as logging into your account and changing a "5" to a "7" in your phone number, but others will be much harder to correct. It can mean contacting each host of the listing sites where your information is wrong and getting them to fix it. And while doing so is possible—we do it all the time—the process can be lengthy and daunting.

    There Is Good News, Too

    The first bit of good news is that you know what local listings are, and you recognize how important they are and want to ensure that you're getting them right. Huzzah! Also, you have come to us for the answers. At Foster, we are experts at creating and fixing local listings. We love digging into your listings, cleaning them up, and then watching as your local traffic goes through the roof. Seriously, what could be better than that?!

    The other good news is that you now have the answer to your question, and you have a choice: go it alone and fix your local citations by yourself or enlist our local-citation cleaning team to help.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What are local citations, and why do they matter?

    Local Citation Mistakes Cause AvalancheLocal citations are other websites on the internet where your business name, address, and phone number are listed. Back in the day, the only place you had to get your local listing right was the Yellow Pages. Now, your listing is scattered all over the internet and, when incorrect, has the potential to snowball into an avalanche of misinformation and missed opportunities.

    How the Local Citation Snowball Gets Rolling

    The three big names in local search are Yahoo, Bing, and Google. However, there are many other sites that pull your information from the big guys and one another. So if your information is incorrect on any of your local listings, it's likely listed incorrectly on multiple sites. 

    When this happens, your listing and your local SEO efforts could be buried under tons of incorrect listings, suffocating your local search power and threatening the life of your practice.   

    I'm Listed Where?!

    Local search is a big deal, so there is a good chance that your information is listed in more places than you know. To find out where your practice is listed, we suggest using the free website Yext. Yext will scan local listing sites and let you know where—and how—you're listed on each of the 50 most popular sites, apps, and maps.

    This handy tool can help you find any mistakes in your listings. However, it will be up to you to correct mistakes everywhere your local citations are incorrect. If there are many mistakes across many sites, this can be an extremely time-consuming process.

    Another way to check your local citations is to request our free website audit. We will check to see if your local citations are correct and, if they're not, can take over the process of repairing all your listings. 

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What should I look for in a live chat provider?

    Picking the Best Live Chat ProviderWhen looking for a live chat provider, it's wise to use caution. Live chat has quickly risen in popularity, and too many providers are trying to get in on the game—even if they have no idea what they're doing.

    How We Picked Our Recommended Live Chat Provider

    At Foster Web Marketing, we recommend the live chat company Ngage. To find the best live chat option for our clients, we vetted many possible companies, and we would like to share the top three deciding factors we used to choose a live chat provider:

    1. The company must test constantly. A chat provider should spend much of their time testing the effectiveness of their product. They should be on the lookout for issues with their product and alert you when they believe that changes should be made. Example: Ngage was running tests on the optimal pop-up times for the chat window. They found that decreasing the pop-up time led to a 10 percent increase in chats. This led to changes in pop-up times for all of their clients, and we reaped the benefits. 
    2. They must listen to their clients. Your live chat provider may be the best in the business, but if they don't listen to their clients, they aren't doing their job. The company you choose to run the live chat for your website should be receptive to your opinions and willing to work you with on a solution. Example: When we expressed concern over the size of the live chat pop-up on our mobile site, Ngage worked with us to make it smaller. This met our needs and tested well—problem solved.
    3. They should provide you with chat transcripts in a timely manner. It's important that you know what's going on when people use the chat feature on your website. Top-notch live chat providers should make every single chat transcript available to you. This allows you to see exactly what questions site visitors are asking and ensures that the live chat operators are answering them to your satisfaction. Example: In DSS, we have a built-in feature that allows you to view all live-chat transcripts. For those who don't use DSS, the company emails transcripts to their clients.  

    We hope that our experience in choosing the best live chat provider for our company will help you find the best provider for yours. If you're interested in adding live chat, please call 888-886-0939. We would love to speak with you about the power of live chat and its importance in improving your website’s conversion rates.

  • What Is an Email Drip Campaign?

    While it sounds like a nickname for your sick toddler, a drip campaign is actually a marketing technique that can improve the health of your overall marketing plan.

    An email drip campaign, also known as a follow-up or back-end campaign, is a series of correspondences you send to those who request your free offer.

    The most effective follow-up campaigns don't rely solely on emails—a common mistake many doctors and attorneys make. Instead, they vary greatly and can include:

    • Mailed letters
    • Postcards
    • CDs of an interview you did
    • DVDs of you speaking at a professional event
    • Invitations to your yearly charity event or community function

    Ideally, you should send at least 15 types of correspondence over a seven-month period, which means reaching out every other week.

    After the Email Drip Stops

    Once your follow-up campaign has run its course, it's important to stay in the minds of your audience. The best way to do this is to continue to send out a monthly newsletter via snail mail or email.

    Also, if you've done it right, there's a good chance that those who have been getting your follow-up campaign materials have chosen to follow you on social media. This means you will continue to be on their minds long after your last follow-up campaign letter comes in the mail.

    If your law firm or medical practice doesn't have a drip campaign, I suggest you begin to implement one as soon as possible. We find that follow-up campaigns for attorneys and doctors significantly increase the success of their free offers.

    Are You A Lawyer Or Doctor Who Wants To Learn How Solid Content Can Earn You More Clients?

    If you are seeking a trusted, authoritative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 888.886.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach but exceed your goals.  

  • How can I improve my marketing and get better quality patients or clients?

    Stop marketing to clients or patients that you don't like dealing with. By identifying your less-than-ideal patient or client type—and focusing in on your ideal—you'll be able to get more of the cases and clients you want. To begin, we need you to get a little mean. 

    Who Were Your Least Favorite Clients or Patients?

    Thumbs-Down AttorneyIt may seem like bad karma to focus on the bad, but to get a better idea of how to market to your perfect patient or client, you have to know who you don't enjoy working with. Here are some specific examples that we've gotten from clients. Do any of these sound familiar to you?

    • Personal injury attorneys: Personal injury attorneys usually have at least one type of case or client that they're tired of taking on. Minor car accident injuries, people without proper insurance coverage, and those who overstate their injuries are all examples of less-than-ideal clients.
    • Plastic surgeons: Every doctor has procedures or patients they'd rather not deal with, and plastic surgeons are no exception. Examples of this include invasive face lifts, patients who pay with credit, and patients who are extremely high maintenance.  

    We often speak with clients who complain that they only get cases they dislike. And while we would like to blame this on their local market, the truth is that they have brought it on themselves.

    They have been marketing to a too-broad audience or, in many cases, to a demographic that they don't particularly care for. Why? Because they think it's the only way and that they must take on clients or patients that aren't fun or profitable.  

    Stop Selling Yourself Short

    It's time to stop settling for second best. It's time to take the future of your practice into your own hands by defining your perfect client or patient and marketing directly to this person.

    For help narrowing down exactly who this is and how to market to them, call 888-886-0939. We know how to help busy professionals build a practice with quality clients and patients that they love to work with. You can enjoy your job again, and we can help.

  • I heard that mobile search is on the rise. How do I make the most of mobile search for my law firm?

    First of all, it's important that you understand the difference between mobile and desktop search:

    • Mobile search. When people search using their phones, tablets, or other mobile devices, it's considered a mobile search, even if they are using their phones to search from home.
    • Desktop search. When people search using their laptops or desktops, it's considered a desktop search, even if they are using a laptop in a coffee shop.

    For a few years now, mobile search has been growing in popularity. More people own mobile devices and understand the convenience of searching from their phones. What's more, those searching from their smartphones are much more likely to act on the search than those searching from their computers. This means that people who search for an attorney from their phones are highly motivated and ready to take action to call the attorney they deem worthy.

    Pleasing Motivated Mobile Users

    In order to make the most of these motivated mobile searchers, you'll need to have your local and mobile games on point. We suggest using a two-pronged approach that will get your law firm found and meet the expectations of mobile searchers.

    Understanding Mobile Search for Lawyers

    1. Make the most of local. In order to be found during a local search, you need to ensure that you are listed on the most important local sites. Start with the big guys—Google Local, Bing, and Yahoo. You'll need to make sure that your law firm is not only listed, but listed correctly on all of these sites. If your name, address, or phone number is different on any listing—even just by one number or letter—your SEO power will take a hit. Tip: A service such as Yext can be used to ensure uniformity of listing information. Yext checks over 50 sites, apps, and maps for your listings and lets you know how you are listed on each site.
    2. Get a mobile site. If you don't have a mobile site, now is the time. If a potential client arrives at your site from a smartphone and gets a traditional site, he or she will click back and try another attorney who has embraced mobile. After all, if you can't offer a modern, mobile site, who's to say you offer modern, competent legal care? Tip: When designing your mobile site, be sure that the main page contains both call and direction buttons. You want to make getting to your office or calling you as easy as possible.

    Taking it to the Next Level

    If you've ensured that people can find you from their mobiles and that you are meeting their high expectations by delivering a clean, easy-to-navigate mobile site, it's time to crank it up a notch. To do so, our attorney local SEO team suggests that you:

    • Create and implement a review strategy.
    • Write interesting content that appeals to your ideal client in your ideal city or county. Use keywords that reflect this.
    • Use your local phone number in all listings, not your 1-888 or 1-800 number.
    • Make your profile picture a professional photograph of you or you and your staff.
    • Make sure the description in your listing is interesting and perfectly written.

    If you'd like our team to help you take advantage of mobile and local search, request a free site analysis or call 888.886.0939. We will comb over your site, giving you a full report on how your site is performing and what you can do to improve your local SEO efforts. 

    Are You Wondering If Your Law Firm Or Medical Practice Website Is Standing Up To The Competition? It's Likely Time For A Website Redesign.

    If you're convinced your website is outdated, chances are it is. Help is available, however. Please contact us online or call our office directly at 866.497.6199 to schedule your free website redesign consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Google has announced it will no longer provide keyword data about searches. What does that mean for my website?

    In late 2011, Google started to encrypt its searches for users who were signed into their Gmail accounts while completing searches in Google. This resulted in an increase in “not provided” keyword data being recorded in Google Analytics. In layman’s terms, this basically meant that, as a website owner, you couldn’t see the search phrase used by someone who found your website while signed into his Gmail account.

    Although this was a road bump for search marketers to analyze keyword data, we rarely saw the percentage of “not provided” above 30 percent for lawyers.

    In recent weeks online marketers have noticed a steady rise in the percentage of “not provided” data being passed into Google Analytics. This all came to a head on Sunday night when Google redirected all searches completed in its search engine to encrypted search. This has increased the percentage of “not provided” for organic Google searches to 95 percent or more.

    What Does This Increase in “Not Provided” Keyword Data Mean for My Website?

    First off, this new change will in no way change the performance of your website. What it does mean is that there is going to be a shift in the way online marketers can analyze organic traffic to your site. Some things to keep in mind:

    • Don’t freak out. Google is not the only search engine out there and others still provide this keyword data.
    • This should only reinforce the fact that you should not be focusing on high-level vanity keywords, but instead long-tailed search phrases that convert.
    • As always, write content to inform and engage human visitors to your site and not to help improve your rankings in search engines.
    • Choose another yardstick. There is a variety of other measurements to help you understand the success of your law firm’s SEO program.

    If you are worried about how this news will affect your law firm’s search engine optimization, please do not fret. Foster Web Marketing’s team of attorney SEO specialists can help make sure your website is performing well even after this big piece of news from the king of search engines. Schedule a free website audit to make sure your online marketing efforts are working the way they should be.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What can I do to take advantage of current events?

    There is so much your law firm can do to take advantage of current events that relate to one of your practice areas. If you're not taking advantage of breaking news, then you are missing out on a highly valuable SEO and conversion tool.

    What Makes an Effective Breaking News Campaign?

    Maybe you think you're already taking advantage of news events. After all, you often blog or write news articles about accidents or events in your area. This is a good start, and it can't hurt the success of your attorney web marketing plan. But it sure doesn't help a lot.

    To truly take advantage of breaking news—think big events that are getting national attention—our attorney SEO team suggests that you create all of the following content:

    • At least one high-quality video
    • Multiple blog posts spread out over a week
    • A landing page for news-related traffic
    • A recap of the event in the form of a news article
    • A press release
    • Effective news coverage and commentary through social media

    Timing Is Everything When Taking Advantage of Current Events

    As you can see, launching an effective breaking news campaign takes a lot of work. To make things more complicated, breaking news must be breaking. It should be a brand-spanking-new, not a story you found online from last month. As soon as you see the news—we suggest signing up for Google alerts and checking in on the TMZ website—you must spring into action and put your standing breaking news plan into action immediately.

    This means that you need to not only have a plan of action, but that you need to be ready to shoot video, write a ton of quality content, and launch an effective social media campaign. Are you ready to strike when the iron is hot? Are you ready to strike before your competitors do? Are you ready to strike before some other attorney is being interviewed by Anderson Cooper?

    If not, or if you don't feel you have the time or skill to do the job right, consider calling our video services and SEO team at 888.886.0939. We can keep an eye on breaking news for you and, when a hot story pops up, spring into action to deliver the video and written content you need within 48 hours.

    Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

    In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.