When search engines like Google attempt to find the best content and most helpful pages for their customers, they often take into account how many and what kinds of other websites have linked to each page they evaluate. They believe that, if a page is linked too often and by quality websites, then it will likely be a helpful and relevant page for those searching the Web.
Because search engines use inbound links (links from other websites that point to your website) as a big factor when it comes to PageRank, an important factor of search engine optimization (SEO) is building great, quality links to your website. In addition, having popular, high-quality inbound links will often increase your website traffic and improve your reach and authority.
By investing time and resources into link building, you can improve your web presence, improve your search engine rank, establish helpful partnerships and relationships with other websites, and increase the overall traffic to your website.
Are you ready to start building links to your attorney website – both organically and through partnerships? Foster Web Marketing can get you started and teach you what you need to know. Call us today at 888.886.0939 to talk to one of the members of our lawyer marketing team.