There are two major types of link building: links that occur naturally and links that you negotiate with others, either through an exchange, a partnership, or a paid agreement. Organic links – links that happen naturally – take place without you asking to be linked to and without agreements or exchanges.
There are several advantages to organic link building. Organic links are free, they often come from more relevant and quality websites (such as new sites), and they are more likely to effectively drive more traffic to your website while also increasing your search engine PageRank. In addition, while paid links are often looked at in a negative light by many search engines, organic links are rewarded. However, it is also important to understand that organic inbound links can also be significantly harder to come by, especially since, by definition, you can’t engineer these links yourself.
What are the best ways to increase the number of organic links to your attorney website? Strong content, unique content, video content, and fresh content can all help increase the interest in your site and lead to great inbound links.
Learn more about increasing the organic links to your law firm website from the experts at Foster Web Marketing. Call us today at 888.886.0939.