Analytics is a crucial part of attorney SEO – the data you receive through analytics can tell you how effective your online attorney marketing is, what keywords are working, and where your law firm website could use some work. Used correctly, analytics can be a guiding force in building the kind of online presence that brings in more contacts, more clients, and is truly a benefit for your law firm.
Here are the questions that analytics software can help you answer:
- What keywords are bringing people to my site?
- Where is most of my traffic coming from?
- Are the people who find me finding what they need when they get here?
- What are my most popular pages?
Using analytics, you can fine-tune your online marketing plan, know what’s working (and what isn’t), give your potential clients what they’re looking for, and stay on top of the frequent changes to Google’s search algorithm.
Sound pretty good? It is! If you need help making better use of your analytics data, the online attorney marketing team with Foster Web Marketing can help! Speak with us today at 1-888-886-0939, or simply fill out our convenient online contact form for more information.
And, for more great information about beefing up your online marketing, request your FREE copy of our must-read book The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites. This important guide explains more about the most common attorney website pitfalls and how effective use of “white hat” SEO can help you get seen.