You’ve Got Questions About Website Design; We’ve Got Answers!
A good website design comes off as uncomplicated and simple to use. But creating a design as beautiful as it is useful isn’t as easy as it looks! Here we answer the most common website design questions we field.
We hope that you are able to answer your questions here. If not, pick up the phone and call 888-886-0939. Our team would love to help you better understand how we design killer, conversion-rich websites.
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Are video testimonials better than written testimonials?
Yes, video testimonials are better than written testimonials. It has been shown, time and again, that video testimonials perform better on websites, converting at much higher rates than written testimonials. But why?
Easy Isn't Always Best
Text-format testimonials are much easier to gather and display, I'll give them that. However, this is exactly why they are often perceived as disingenuous. To a wary buyer, there is no proof that you didn't invent a testimonial and post it to your site. The problem is compounded when testimonials are anonymous or initialed. Without details, such as a photo, title or company, these testimonials can be seen as manufactured—even if they're legitimate.
Video testimonials, on the other hand, are harder to fake, and thereby can appear more powerful. They add a feeling of authenticity that text and even audio reviews don't provide. Video clips of clients, customers, or patients show prospects that other people—people who may even look like or sound like them—are satisfied, perhaps even thrilled, by your level of service.
Addressing the Needs of All Learners
Just as teachers need to find out how each of their students learn best, you need to figure out how your audience best absorbs information. We often stress the importance of knowing your perfect client, and testimonials are no exception. While video is often consumed better than text, it doesn't mean that every single person prefers video. You need to determine what your ideal customer or client likes, and then test the theory. Running tests on the effectiveness of video vs. text testimonials will give you a clear picture of what works—and what doesn't.
If all of this seems a bit overwhelming, we can help. Our team can assist you with any and every part of the testimonial process. From shooting the videos to loading them and running tests, FWM has you covered. Call 888-886-0939 today to see how our team can help you make the most of your marketing dollar.
What should I look for in a live chat provider?
When looking for a live chat provider, it's wise to use caution. Live chat has quickly risen in popularity, and too many providers are trying to get in on the game—even if they have no idea what they're doing.
How We Picked Our Provider
At Foster Web Marketing, we use the live chat company Ngage. To find the best live chat option for us, we vetted many possible companies, and we would like to share the top three deciding factors we used to choose a live chat provider:
- The company must test constantly. A chat provider should spend much of their time testing the effectiveness of their product. They should be on the lookout for issues with their product and alert you when they believe that changes should be made. Example: Ngage was running tests on the optimal pop-up times for the chat window. They found that decreasing the pop-up time led to a 10 percent increase in chats. This led to changes in pop-up times for all of their clients, and we reaped the benefits.
- They must listen to their clients. Your live chat provider may be the best in the business, but if they don't listen to their clients, they aren't doing their job. The company you choose to run the live chat for your website should be receptive to your opinions and willing to work you with on a solution. Example: When we expressed concern over the size of the live chat pop-up on our mobile site, Ngage worked with us to make it smaller. This met our needs and tested well—problem solved.
- They should provide you with chat transcripts in a timely manner. It's important that you know what's going on when people use the chat feature on your website. Top-notch live chat providers should make every single chat transcript available to you. This allows you to see exactly what questions site visitors are asking and ensures that the live chat operators are answering them to your satisfaction. Example: In DSS, we have a built-in feature that allows you to view all live-chat transcripts. For those who don't use DSS, the company emails transcripts to their clients.
We hope that our experience in choosing the best live chat provider for our company will help you find the best provider for yours. If you're interested in adding live chat, please call 888-886-0939. We would love to speak with you about the power of live chat and its importance in improving your website’s conversion rates.
I heard that mobile search is on the rise. How do I make the most of mobile search for my law firm?
First of all, it's important that you understand the difference between mobile and desktop search:
- Mobile search. When people search using their phones, tablets, or other mobile devices, it's considered a mobile search, even if they are using their phones to search from home.
- Desktop search. When people search using their laptops or desktops, it's considered a desktop search, even if they are using a laptop in a coffee shop.
For a few years now, mobile search has been growing in popularity. More people own mobile devices and understand the convenience of searching from their phones. What's more, those searching from their smartphones are much more likely to act on the search than those searching from their computers. This means that people who search for an attorney from their phones are highly motivated and ready to take action to call the attorney they deem worthy.
Pleasing Motivated Mobile Users
In order to make the most of these motivated mobile searchers, you'll need to have your local and mobile games on point. We suggest using a two-pronged approach that will get your law firm found and meet the expectations of mobile searchers.
- Make the most of local. In order to be found during a local search, you need to ensure that you are listed on the most important local sites. Start with the big guys—Google Local, Bing, and Yahoo. You'll need to make sure that your law firm is not only listed, but listed correctly on all of these sites. If your name, address, or phone number is different on any listing—even just by one number or letter—your SEO power will take a hit. Tip: A service such as Yext can be used to ensure uniformity of listing information. Yext checks over 50 sites, apps, and maps for your listings and lets you know how you are listed on each site.
- Get a mobile site. If you don't have a mobile site, now is the time. If a potential client arrives at your site from a smartphone and gets a traditional site, he or she will click back and try another attorney who has embraced mobile. After all, if you can't offer a modern, mobile site, who's to say you offer modern, competent legal care? Tip: When designing your mobile site, be sure that the main page contains both call and direction buttons. You want to make getting to your office or calling you as easy as possible.
Taking it to the Next Level
If you've ensured that people can find you from their mobiles and that you are meeting their high expectations by delivering a clean, easy-to-navigate mobile site, it's time to crank it up a notch. To do so, our attorney local SEO team suggests that you:
- Create and implement a review strategy.
- Write interesting content that appeals to your ideal client in your ideal city or county. Use keywords that reflect this.
- Use your local phone number in all listings, not your 1-888 or 1-800 number.
- Make your profile picture a professional photograph of you or you and your staff.
- Make sure the description in your listing is interesting and perfectly written.
If you'd like our team to help you take advantage of mobile and local search, request a free site audit or call 888-430-8377. We will comb over your site, giving you a full report on how your site is performing and what you can do to improve your local SEO efforts.
From a website design perspective, what makes a landing page “good?”
First, a landing page is a page you’ve set up to gather a visitor’s contact information. It’s where you send someone who wants your free download, to register for a seminar, or get a bumper sticker.
An ideal landing page should have:
- Only one call-to-action. This is typically a form you want them to complete. Do not include chat or other offers.
- No navigation or menu. Do not distract visitors from doing the one task you want them to complete.
- No links to other web pages. Remove social icons and search fields.
- A title indicating the type of offer and the value.
- An explanation of the benefits of completing the form. Explain what’s in it for them. This is best presented in the format of
Here is an example of our free report, The 8 Biggest Mistakes That Lawyers Make With Video.
- A large image of what they are getting. If it’s a book, the image should be large enough to read the title. Also, use an image with a thin spine—no one wants to read a tome the size of “War and Peace.”
- Text that wraps around the image.
- Something that draws the eye to the form, such as an arrow, box, or red button.
- A headline beginning with an action word, such as “Download” or “Get.”
- The shortest form needed:
- For downloads, ask for the visitor’s first name and email address.
- For hard copies, request the visitor’s first name, last name, street address, city, state, zip, and email address.
- Testimonials and badges on the side bar. These are visual clues to visitors that they are making the right decision
- Button text other than “submit”. “Click Here” and “Go” convert better than “Submit”.
Have more questions about creating a landing page that really helps you get the clients you want for your business? Reach out to our friendly attorney website design team today at 888-886-0939.
Which site speed tools are best? Should I be using them to check my website?
Here are the tools our web marketing team most often uses to check site speed and guide our efforts to improve site speed:
We absolutely care about site speed and understand that it's crucial to the success of a website. The above tools can help you identify which elements associated with your site are slowing it down. When read correctly, the reports can help you make a dramatic difference in the load time of your site. And, as a bonus, using them is absolutely free!
The Rub with Site Speed Tools
While site speed reports can be extremely helpful, they can be confusing to the untrained eye and, at times, cause undue panic and confusion. This is because site speed reports are meant to be interpreted by professionals. They contain many false positives and have frightened many of our clients, causing them to call us in a tizzy. And who can blame them? Nobody wants a slow site.
When the average attorney gets a site speed report, they may find that some of their scores appear low. This can be concerning. After all, if a website is running slowly, users are likely getting frustrated by the site and leaving in droves. Also, there is a connection between SEO and site speed. So, if a website is truly slow, its SEO ranking can be affected. Not good!
However, a few seemingly low scores may not be having much of an impact on the speed of your site. This is because the scores given on site speed reports are weighted. So a low score in one or more categories looks ominous, but those numbers could represent a very minor issue. Too many times, we have heard from people who have paid an SEO company a lot of money to "fix" their site speed problems, but their site speed remained the same. Why? More than likely, there were no problems to begin with.
The Take-Away for Our Site Speed Tool Discussion
Our advice is to explore the site speed report sites—just don't panic when you get the results. Instead, call our attorney website SEO experts at 888.886.0939. We can go over the results with you and tell you if it's worth your time and money to improve any low scores.
What’s the simplest way to get more traffic to my mobile attorney website?
Getting more traffic—or, more importantly, more relevant clients and contacts—is a process that is a little different for each mobile website out there. Your mobile attorney website may benefit from a few simple fixes to improve traffic, but determining what those simple fixes might be takes a little time, a little research, and a lot of individual attention. If you really want to see your mobile website start working harder for your law firm, you might consider hiring a mobile SEO team to help review what you have and provide direction for moving ahead.
That being said, though, here are a few simple fixes that really can help more potential clients find your mobile website and contact you:
- Pare it down—or beef it up. Hitting the “sweet spot” for mobile content can be difficult, but it’s definitely simple to start experimenting with what works. If you have too much content, you can overwhelm a visitor. If you don’t have enough, visitors will move on to find what they need. Shoot for “just right.”
- Spend some time thinking about and researching keywords. The keywords that help people find your main website aren’t always the same keywords that help drive traffic to your mobile site. Keep an eye on your analytics data, and try focusing on shorter, location-specific keywords.
- Make contacting you easy. Remember that visitors to your mobile website are often actually using a phone to browse your site. Just adding a one-click-call button, clear contact information, and directions can encourage potential clients to make contact.
For more individualized help with your mobile attorney website, reach out to Foster Web Marketing today at 1-888-886-0939.
How can I offer a more professional online experience for the mobile visitors to my attorney website?
Since mobile websites are still a relatively new development, and trends are changing fast, it can sometimes be hard to provide a mobile experience for your website visitors that comes off as both professional and engaging. If your mobile site is a little older, or if it’s non-existent, potential clients who find you via smartphone or tablet may be chased off by the clunky navigation, out-of-date graphics, and irrelevant content.
If you want to work on giving your mobile attorney website a more professional makeover, here’s a quick idea of what most professional mobile sites have in common:
- The website displays properly on all mobile devices. If your website won’t work for mobile users, they are far more likely to move on to a site that does.
- The color scheme and logo match your other marketing materials. This is so simple, but it’s so often overlooked. Using a consistent color scheme and logo can go a long way toward providing a polished and professional impression.
- The mobile website is easy to navigate from a mobile device. This is probably the most frustrating part of browsing the Web on a mobile device—save your potential clients some frustration by making it easy to navigate on a small screen.
- The mobile site highlights the most important information. Mobile users can easily be overwhelmed with too many graphics, videos, buttons, and links. Instead, keep it simple and put the most important information at their fingertips.
Our friendly mobile site design team would be happy to talk with you about creating a new mobile website or polishing up the mobile attorney website you already have. Give us a call today at 1-888-886-0939 to learn more!
Should I be using different keywords for my mobile site?
While the research is still emerging on this subject, it seems that shorter keywords can help your mobile site rank better.
Pay Attention to Keyword Length and Search Engine Suggestions
People using a mobile device—be it a phone or tablet—are using a touchscreen to type. Most people do not type as fast this way and will therefore search using shorter words and phrases. So, while a good long-tail keyword (“attorney who handles car accident cases in Bucks County, PA”) is effective for a traditional site, focusing on shorter, geo-specific keywords (“car accident attorney Bucks County”) may help your mobile search engine rankings.
In addition, people using their phones for an internet search are more likely to use keyword suggestions that pop up when they begin typing in a search. So, if they start typing “Bucks County att...” and “Bucks County Attorneys” pops up, they are likely to abandon their search and choose this option. Get to know these pop-up suggestions, and create some of your mobile keywords based on them.
Now is most certainly the time to take the leap and create a mobile site. The going isn't always easy, and the rules are always changing. However, with help from our lawyer mobile website team, you can create a mobile site that capitalizes on the ever-growing population of mobile internet users.
Call 888.886.0939 and let us show you how mobile marketing for your law firm can help you crush your competition.
What are the biggest mistakes I can make with my attorney website design?
If you’re just getting started with a new website, you may be worried that you’re going to make a mistake that accidentally drives potential clients away, instead of inviting them in. The rules of the Web change all the time, and it can be overwhelming to keep track of all the details and current best practices—and you’re definitely not alone if you feel a creeping sense of dread that you’re going to “do it wrong.”
You Might Be Able to Fix It Later, But It Will Cost You Time and Money
Although small problems can usually be fixed later without too much trouble, major mistakes could cost you a lot of time and money in the long run. For example, here are three mistakes that can cause major headaches and actually make your website work against you:
- Ugly, obviously cheap, or distracting design choices. If your colors clash, your pictures are all low resolution, or your page is stuffed with confusing menus and widgets, then your potential clients are likely to click away without reading a word.
- Sparse or low-quality content. Your potential clients turn to Google for answers. If your website doesn’t have much relevant information to offer, then visitors are going to look elsewhere. Also keep in mind that spammy or poorly written content could reflect poorly on you as a professional.
- Poor construction and broken elements. Let’s face it—if the website doesn’t work, then it’s a waste of money. Make sure your website is in working order and looks great on a range of devices.
If you are ready to build a new attorney website, or if your old site could use some love, please reach out to the friendly attorney website design team at Foster Web Marketing today for guidance. Just give us a call at 1-888-886-0939, or fill out the easy online contact form on this page for more information!
Is there any difference between mobile SEO and desktop SEO?
Yes. There are actually many ways that mobile and desktop SEO strategies differ. Some of the keys to creating an effective SEO plan for your mobile site include:
- Shorter keywords. People using their phones to search type in shorter keywords. They are also more likely to choose a selection from the dropdown menu of suggested keywords that appears as they type.
- Streamlined design. A mobile website design for a law office should be stripped down to its basics. A click-to-call button and call to action should be easily visible. Users shouldn't need to zoom in order to read the text on the pages. White space should take up most of the screen, and each page should be clutter free.
- Fast loading. Ensure that your mobile site loads with minimal wait times. Optimally, it should operate as fast as your traditional site.
With these mobile website design aspects in place, your site can be easily viewed and navigated by potential clients. People no longer have the patience to "pinch and zoom." They are used to seeing mobile sites on their phones and will become frustrated if you don't have one.
Dominate Your Local Market
If you create an effective, easy-to-use mobile site, you can and will be able to compete with the "big dog" attorneys in your local market. In fact, if they haven't embraced a mobile website for their law firm, you may soon find yourself dominating your competition.
Don't wait to get on board with mobile web design. Call 888.886.0939 today to learn more about the importance of creating a mobile website for your law office.
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