You’ve Got Questions About Website Design; We’ve Got Answers!
A good website design comes off as uncomplicated and simple to use. But creating a design as beautiful as it is useful isn’t as easy as it looks! Here we answer the most common website design questions we field.
We hope that you are able to answer your questions here. If not, pick up the phone and call 888-886-0939. Our team would love to help you better understand how we design killer, conversion-rich websites.
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Which site speed tools are best? Should I be using them to check my website?
Here are the tools our web marketing team most often uses to check site speed and guide our efforts to improve site speed:
We absolutely care about site speed and understand that it's crucial to the success of a website. The above tools can help you identify which elements associated with your site are slowing it down. When read correctly, the reports can help you make a dramatic difference in the load time of your site. And, as a bonus, using them is absolutely free!
The Rub with Site Speed Tools
While site speed reports can be extremely helpful, they can be confusing to the untrained eye and, at times, cause undue panic and confusion. This is because site speed reports are meant to be interpreted by professionals. They contain many false positives and have frightened many of our clients, causing them to call us in a tizzy. And who can blame them? Nobody wants a slow site.
When the average attorney gets a site speed report, they may find that some of their scores appear low. This can be concerning. After all, if a website is running slowly, users are likely getting frustrated by the site and leaving in droves. Also, there is a connection between SEO and site speed. So, if a website is truly slow, its SEO ranking can be affected. Not good!
However, a few seemingly low scores may not be having much of an impact on the speed of your site. This is because the scores given on site speed reports are weighted. So a low score in one or more categories looks ominous, but those numbers could represent a very minor issue. Too many times, we have heard from people who have paid an SEO company a lot of money to "fix" their site speed problems, but their site speed remained the same. Why? More than likely, there were no problems to begin with.
The Take-Away for Our Site Speed Tool Discussion
Our advice is to explore the site speed report sites—just don't panic when you get the results. Instead, call our attorney website SEO experts at 888.886.0939. We can go over the results with you and tell you if it's worth your time and money to improve any low scores.
Should I be using different keywords for my mobile site?
While the research is still emerging on this subject, it seems that shorter keywords can help your mobile site rank better.
Pay Attention to Keyword Length and Search Engine Suggestions
People using a mobile device—be it a phone or tablet—are using a touchscreen to type. Most people do not type as fast this way and will therefore search using shorter words and phrases. So, while a good long-tail keyword (“attorney who handles car accident cases in Bucks County, PA”) is effective for a traditional site, focusing on shorter, geo-specific keywords (“car accident attorney Bucks County”) may help your mobile search engine rankings.
In addition, people using their phones for an internet search are more likely to use keyword suggestions that pop up when they begin typing in a search. So, if they start typing “Bucks County att...” and “Bucks County Attorneys” pops up, they are likely to abandon their search and choose this option. Get to know these pop-up suggestions, and create some of your mobile keywords based on them.
Now is most certainly the time to take the leap and create a mobile site. The going isn't always easy, and the rules are always changing. However, with help from our lawyer mobile website team, you can create a mobile site that capitalizes on the ever-growing population of mobile internet users.
Call 888.886.0939 and let us show you how mobile marketing for your law firm can help you crush your competition.
Will my version of DSS work with my redesign?
Everyone who uses DSS is using the same version. However, what makes DSS unique and different is what happens behind the scenes. DSS is designed to have different functionality for different users, allowing each user to maximize their online marketing efforts.
When a website is redesigned, the functionality of DSS does not change. The redesign is just the skin over your website’s content. Foster Web Marketing changes this appearance to keep up to date with the current online trends.
As an example, Foster Web Marketing has redesigned its website five times. With DSS, this can be done without changing the backend coding, but only the appearance of the website.
When going from a version 1 site to a version 2 site, the backend of your website stays the same. This effectively keeps all of your marketing work in place and only changes the appearance of your website. As new features are rolled out, you can take full advantage of them.
Contact online attorney marketing firm Foster Web Marketing to learn more about our industry leading DSS platform and how it can be incorporated into your company’s website by calling 888.886.0939.
I have a little bit of experience with html and personal websites. Is there any real benefit to working with an attorney website design team if I can do it myself?
It depends. Building a website for your business is a lot different than building a personal website, and there are many considerations you need to keep in mind for your attorney website design. Here are just a few of the major considerations that make a business website different than a personal website:
- Search engine optimization. If you want your law firm website to be worth your time and money, then it needs to be findable. Using appropriate SEO tactics and staying up-to-date on Google’s changes can mean the difference between bringing in more cases and getting lost in the crowd.
- A professional feel that makes you look like an expert. With a business website, your potential clients will expect a more professional look and feel than you may be used to with your personal website. Any broken code, low-quality images, grammatical errors, etc. will only serve to make you look less professional and send your web visitors running.
- Directing clients to appropriate information. Although your visitors may be willing to dig through confusing menus to find what they need on your personal website, your potential clients won’t take the time to go digging on your business website. If they can’t find what they need within a click or two, then they’re likely to go look elsewhere.
Need help building an effective Web presence for your law firm? Speak with our attorney website design experts today at 1-888-886-0939, or fill our easy online contact form for more information!
How does redesigning a law firm website improve conversions?
Although content is important, even the best content will get lost in a bad design. An up-to-date site that puts an emphasis on providing a great user experience will always outshine a lackluster site that doesn’t have its users’ needs in mind.
User Experience is Critical to Any Conversion-Focused Website
In a nutshell, Google wants to connect its users with sites that provide a good user experience, and your users are more likely to reach out and contact you if you provide the information they need online. If your site doesn’t answer your potential clients’ questions, or if your design makes those answers hard to find and leaves your users frustrated, then it is pretty likely your page rankings will suffer.
Here are some tips for redesigning your lawyer website to create a better user experience:
- Make your site easy to navigate. Your content doesn’t matter if no one can get to it. Organize your menus and navigation so that your users can easily find what they need.
- Create links that make sense. Pay attention to the way you link your own lawyer website together. The more sense your internal links make and the longer users are on your page soaking up relevant information, the better it is for your page rankings.
- Use content to answer questions and build trust. Your content should focus more on solving your potential clients’ problems and answering questions, which makes you look like the expert to turn to when it’s time to take legal action.
- Make sure it’s easy on the eyes. Web users aren’t going to stick around on an ugly website. Choose colors and design elements carefully, take advantage of “white space,” and try to create a sharp-looking site for your users.
Need help getting more out of your lawyer website design? Speak with our law firm web design experts today at 1-888-886-0939, or fill out our easy online contact form for more information!
If already offer a mobile app for my potential clients, do I still need a mobile attorney website?
Although a mobile app is a great place to start and is a creative way to reach out to your clients, mobile apps just can’t take the place of properly optimized mobile websites for lawyers. Consider the following:
- A mobile attorney website works on any platform, unlike apps.
- Apps have to be installed, but your lawyer website can be viewed instantly.
- Mobile websites are more likely to show up in Google results from mobile searches.
- An easy-to-navigate mobile website connects clients with information faster—and it makes it easier to find and install your app!
If you would like more information about mobile websites for attorneys or creating mobile apps to offer to your potential clients, give us a call today at 888-886-0939 or use the contact form on this page. We would be happy to help you build a strong mobile presence, bring in more contacts, and use your online attorney marketing to show your firm in its best light.
We’d also like to offer you a completely FREE copy of our must-read book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, which explains more about how to take advantage of the power of the Web and start converting your web visitors into contacts and clients.
Can I monitor the traffic to my mobile site?
You can monitor traffic to your mobile website for your law firm using the free service Google Analytics (GA). If you're familiar with GA, you already know that it's a great tool for tracking traffic and can help you tweak your legal web marketing campaign.
With so many smartphones in use today, many sites are offering a mobile version of their website. Using Google Analytics, you're able to see how many people have visited the mobile version of your site. It also gives you data on the type of smartphone the visitor used, including details on the operating system, such as Android or iOS.
This information isn't difficult to access, especially if you've been using GA. Once you're logged in, just click on “view reports.” It’ll display the report right away or, if you have more than one account, you can select the one you want. From here, click the “visitors” tab on the left part of the screen, then “mobile,” and finally “devices” – this should display the traffic for your mobile site.
You can take a look at a variety of data, which GA has gathered on your behalf, such as which smartphones were used and the number of mobile visitors. In addition to the basic data, you can also view more specific information regarding your visitors. If you browse around the page, you will see that there are various arrows and drop boxes available for you to click on. This shows you in-depth information about how visitors got there, where they are from, and what they looked at.
If you'd like to get more information on how to generate traffic to your website, give us a call for a consultation at 888-886-0939. Also be sure to download a copy of our report “The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.”
Why should I get a web site with Foster Web Marketing?
We will provide a customized design for you that is properly coded for the search engines. There are many amazing designers out there that can really make beautiful web pages. But most sacrifice the mission for the art. The mission for an attorney web design is to promote a contact from a visitor. That is the only thing that matters! It doesn't matter how pretty your web design is if it doesnt get you any business from it.
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