You’ve Got Questions About Website Design; We’ve Got Answers!
A good website design comes off as uncomplicated and simple to use. But creating a design as beautiful as it is useful isn’t as easy as it looks! Here we answer the most common website design questions we field.
We hope that you are able to answer your questions here. If not, pick up the phone and call 888-886-0939. Our team would love to help you better understand how we design killer, conversion-rich websites.
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How can I offer a more professional online experience for the mobile visitors to my attorney website?
Since mobile websites are still a relatively new development, and trends are changing fast, it can sometimes be hard to provide a mobile experience for your website visitors that comes off as both professional and engaging. If your mobile site is a little older, or if it’s non-existent, potential clients who find you via smartphone or tablet may be chased off by the clunky navigation, out-of-date graphics, and irrelevant content.
If you want to work on giving your mobile attorney website a more professional makeover, here’s a quick idea of what most professional mobile sites have in common:
- The website displays properly on all mobile devices. If your website won’t work for mobile users, they are far more likely to move on to a site that does.
- The color scheme and logo match your other marketing materials. This is so simple, but it’s so often overlooked. Using a consistent color scheme and logo can go a long way toward providing a polished and professional impression.
- The mobile website is easy to navigate from a mobile device. This is probably the most frustrating part of browsing the Web on a mobile device—save your potential clients some frustration by making it easy to navigate on a small screen.
- The mobile site highlights the most important information. Mobile users can easily be overwhelmed with too many graphics, videos, buttons, and links. Instead, keep it simple and put the most important information at their fingertips.
Our friendly mobile site design team would be happy to talk with you about creating a new mobile website or polishing up the mobile attorney website you already have. Give us a call today at 1-888-886-0939 to learn more!
Should I be using different keywords for my mobile site?
While the research is still emerging on this subject, it seems that shorter keywords can help your mobile site rank better.
Pay Attention to Keyword Length and Search Engine Suggestions
People using a mobile device—be it a phone or tablet—are using a touchscreen to type. Most people do not type as fast this way and will therefore search using shorter words and phrases. So, while a good long-tail keyword (“attorney who handles car accident cases in Bucks County, PA”) is effective for a traditional site, focusing on shorter, geo-specific keywords (“car accident attorney Bucks County”) may help your mobile search engine rankings.
In addition, people using their phones for an internet search are more likely to use keyword suggestions that pop up when they begin typing in a search. So, if they start typing “Bucks County att...” and “Bucks County Attorneys” pops up, they are likely to abandon their search and choose this option. Get to know these pop-up suggestions, and create some of your mobile keywords based on them.
Now is most certainly the time to take the leap and create a mobile site. The going isn't always easy, and the rules are always changing. However, with help from our lawyer mobile website team, you can create a mobile site that capitalizes on the ever-growing population of mobile internet users.
Call 888.886.0939 and let us show you how mobile marketing for your law firm can help you crush your competition.
What are the biggest mistakes I can make with my attorney website design?
If you’re just getting started with a new website, you may be worried that you’re going to make a mistake that accidentally drives potential clients away, instead of inviting them in. The rules of the Web change all the time, and it can be overwhelming to keep track of all the details and current best practices—and you’re definitely not alone if you feel a creeping sense of dread that you’re going to “do it wrong.”
You Might Be Able to Fix It Later, But It Will Cost You Time and Money
Although small problems can usually be fixed later without too much trouble, major mistakes could cost you a lot of time and money in the long run. For example, here are three mistakes that can cause major headaches and actually make your website work against you:
- Ugly, obviously cheap, or distracting design choices. If your colors clash, your pictures are all low resolution, or your page is stuffed with confusing menus and widgets, then your potential clients are likely to click away without reading a word.
- Sparse or low-quality content. Your potential clients turn to Google for answers. If your website doesn’t have much relevant information to offer, then visitors are going to look elsewhere. Also keep in mind that spammy or poorly written content could reflect poorly on you as a professional.
- Poor construction and broken elements. Let’s face it—if the website doesn’t work, then it’s a waste of money. Make sure your website is in working order and looks great on a range of devices.
If you are ready to build a new attorney website, or if your old site could use some love, please reach out to the friendly attorney website design team at Foster Web Marketing today for guidance. Just give us a call at 1-888-886-0939, or fill out the easy online contact form on this page for more information!
Should my mobile site look the same as my traditional site?
Your mobile site should resemble your traditional site, and they should complement one another. To achieve this, you will want to maintain:
- The same color scheme
- Similar icons
- The look of your logo
If you do this, your mobile and traditional websites will "feel" the same. Anyone who has visited your traditional site will feel at home on your mobile site. They will recognize many similar elements and appreciate it. When you are successful at maintaining consistency between the two, you will have advanced your brand recognition, which is an important step toward successful mobile web marketing for attorneys.
Then Why Can't I Have Just One Site?
If you don't have a mobile site, people will notice—and they won't like it. Why not? They won’t like it because they will have a very hard time using your traditional site on a phone or tablet. An attorney’s mobile website is a stripped-down, simple, and easy-to-navigate version of the standard site. If you don't have one, potential clients are likely to click away and find a site they can use from their phones.
Mobile use is now so popular that it's estimated about 50 percent of local searches are being done with a phone. This means that, if you don't create a mobile site, you could be missing out on nearly 50 percent of your market.
For help navigating the ever-changing world of attorney web marketing, call 888.886.0939. Our internet marketing team specializes in helping attorneys dominate the competition through SEO-friendly content, web design, and video. Don't settle for merely surviving—this is your year to thrive!
What is responsive design, and how can it contribute to the success of my attorney web marketing campaign?
Responsive design allows people who visit your website to get the webpage most easily viewed on the device they are using. This means that mobile users will see your mobile site, and desktop users will see your full site.
Before responsive design, web designers had to create apps so that the correct site would be displayed on smartphones and tablets. As the number of different devices rose (now at 1,000 and counting), creating apps became tedious and ineffective. However, it is now possible for web users to get exactly what they want when they open your law firm’s website.
Responsive Design Is Popular, But It Takes a Little Work
Responsive design must be added to your website. This is not something Google is implementing – it is up to you to add it to each of your websites on your own. In addition, responsive design will not help you convert clients if you don't have a mobile website.
You must first create a mobile website for your law firm. Then you need to implement responsive design. With a mobile site and responsive design, you will be giving everyone who views your site the experience they expect. If, on the other hand, you stick with your traditional site, your site will remain difficult to navigate on a mobile device. And, with half of all web searches being done on smartphones, you will lose out on many potential clients.
Can you add responsive design on your own? Of course you can, but only if you have the time and knowledge to do so. If you'd like to focus on your practice rather than keeping up with the latest trends in attorney web design, call 888.886.0939 to speak with our team. We can help you improve the function of your site, turn browsers into clients, and realize your dream of a successful law practice.
If I have a mobile website, do I have to update it separately from my main website?
At Foster Web Marketing, we fully integrate your mobile website with your traditional desktop website. This means that every piece of content that you add to your website via our Dynamic Self-Syndication (DSS) content management system will automatically also appear on your mobile website. This is true for a variety of content you may post, including:
- Library articles
- Blog posts
- News articles
- Frequently asked questions
- Case results
- Free offers
- Practice areas
- Homepage updates
Many people do not want to go mobile with their attorney website because they wrongly believe that it will be one more website to worry about, update, and manage. When you work with Foster Web Marketing, this is simply not the case. Once your mobile lawyer website is up, it will update in tandem with your main, traditional website every time. You can be reassured that any new content on the web can also be found, accessed, and read on a smartphone or tablet.
Are you ready to take your attorney website mobile and take advantage of the millions of new smartphone users across the country? Call our mobile web design team today to get started: 888-886-0939.
I know that mobile websites are generally preferred for smartphone users, but what about tablet users?
These days, there are lots of ways to access the Web, and it’s important that you are sensitive to the needs of all of the users who find you. You probably already have a traditional website and a mobile attorney website, but do you need to do anything different for tablet and iPad users?
What Makes Tablet Optimization Difficult
The problem with tablet optimization for websites is basically that tablet users’ needs are somewhere in between those of desktop and mobile users. While they are still navigating with their fingers and need simpler design elements like smartphone users, they are more likely to be looking for more detailed information and content like a desktop user.
Much of this is also dependent upon the size of the tablet – ranging from tiny, 5-inch tablets to much larger 10-inch tablets like the iPad. On a small tablet, user needs are closer to the needs of smartphone users; on a large tablet, users may be demanding an experience more like a desktop or laptop user.
So how do you provide a great user experience for the potential clients who find you via tablet? Tablet use is new enough that there are no easy answers yet. Some professionals decide to create a new mobile website for tablet users, and others choose to carefully tweak either their traditional or mobile websites to be tablet friendly.
If you need a hand deciding how to optimize your attorney website for tablet users, give our online attorney marketing experts a call today at 1-888-886-0939. We’d be happy to help you improve the tablet experience on your traditional site and help you build an effective mobile site for both tablet and smartphone users.
Do I need a tablet-friendly and iPad-friendly attorney website?
You’ve probably heard about the skyrocketing number of mobile device users – millions of people are surfing the Web on their smartphones across the country. But have you also heard that more and more people are using tablets like iPads? Experts say that tablet use will only increase in coming years and that tablet users expect a smooth experience on their devices. So do you need to worry about how your website looks on a tablet?
Yes! Unlike mobile devices, tablets do not in most cases require a new attorney website. However, you may need to make small changes to your existing website to make certain that tablet users have a positive experience. You should keep in mind that tablets often have smaller screens and that they lack a physical keyboard and mouse. These issues mean that users often require a simpler layout, larger buttons, and a bigger font when it comes to tablet design.
In addition, tablet users act more like smaller mobile device users: they are more likely to be on the go, they are more likely looking for quick information, and they are less likely to be patient with slow-loading websites.
Do you want to make certain that your law firm website is tablet friendly? Our team of expert designers can help. Call Foster Web Marketing today at 888.886.0939 to learn more.
What features should a great attorney mobile website have?
A mobile website is different from a traditional website for a number of reasons: it is largely used by people on the go, it is largely used for local searches, and it is used on much smaller screens than traditional laptops and desktops. For these reasons, the design of a mobile website needs to be different than that of your regular attorney website:
- Easily accessible contact information. Many mobile web users are looking for information quickly, such as phone numbers, addresses, email addresses, and directions.
- Quickly loading pages. Studies have shown that mobile users quickly navigate away from pages that don’t load within a few seconds.
- Simple layout. Simplicity is good for all websites, but it is absolutely vital for mobile websites. Make sure your site doesn’t require horizontal scrolling, and make sure that your users aren’t overwhelmed by too much content, too many images, or other bells and whistles.
- Social media links. People often use their phones to be active on social networking websites like Facebook and Twitter. Be sure that they can access your social media pages and follow you from your mobile website.
- A chance to view your full site. In some cases, a user may want to visit your traditional homepage from their mobile device. For those people, make sure there is a well-placed button that offers that option.
Ready to design your law office mobile website? We can help. Call Foster Web Marketing’s mobile web design team today at 888.886.0939.
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