The short answer is that there is no set schedule for updating your attorney website design. However, don’t let that fool you into believing that design updates are unnecessary. Time moves fast on the Web, and a site that was beautiful two or three years ago could already look outdated and shoddy today. It’s sad, but true!
Pull up your website right now on your phone or desktop. How does it compare to other sites you’ve visited today? How does it fit with your current brand image and services? If you’ve taken a good look and still aren’t sure if your law firm is ready for a website redesign, here are our best tips for deciding when the time is right.
6 Signs Your Law Firm’s Website Is Ready for a Redesign
Websites don’t come with expiration dates, and the right time to redesign is unique to each website and law firm. If your law firm has maintained the same website for a while, watch out for these signs that you’re ready for a change:
- Your website looks outdated. Tastes and design trends change over time, and users expect websites to keep up with the times. Does your website look modern, or does it stick out like a sore thumb next to more current sites? Look at your competitors’ websites to see how yours compares to others in your industry. Think about the other websites you visit every day. The comparison makes it much easier to decide if the look and feel of your own site are in line with your visitors’ modern expectations.
- Your website is built on outdated technology. The look of your website aside, users also have evolving preferences for how they access, navigate, and use your site. Backend technology and online possibilities evolve along with those preferences. A redesign can offer better security, better navigation, HIPAA compliance, and a device-responsive mobile site. Lots of small changes to website best practices add up over time, and even a simple redesign can make a big difference in how your website works and what it can offer to potential clients.
- Your law office moved, or your areas of practice changed. You don’t necessarily have to redesign your website every time something changes, but it’s worth considering if your law firm makes a major change in location or offerings. A redesigned website can help to inform your potential clients about your new services, attorneys, or offices, and it also gives you a fresh canvas for changes to your overall digital marketing strategy.
- You’re starting a fresh digital marketing push or rebranding effort. Your website is the hub and funnel of everything you do to market your law firm online. If you make any kind of major change to your digital marketing strategy or online image, then it is critical that your website seamlessly reflect your new focus. Sometimes, you can effectively work within the bounds of your old design. Other times, it just makes good sense to start fresh.
- Your website offers a bad user experience. Your website will make a bad impression on potential clients if it is slow, hard to use, or does not work as intended. If an outdated website is getting in the way of the user experience, then it should be a giant red flag that you’re ready for a design update.
- Your content is difficult to update, find, or promote. Older websites are not always prepared for the modern, interconnected internet. If you can’t do much with your content besides publish it to your website, then a redesign can be a real game-changer. Modern designs can include social media sharing, improved navigation to important content, and ways to highlight what is most relevant. If you already have a ton of content on your old site, a redesign is also a good time to perform a complete content audit.
If you are still looking for answers about when to redesign your law firm’s website, we can say that we generally recommend that our clients shoot for a site-wide redesign every few years. This keeps you on top of all the current trends and best practices, and you can be sure that your website continues to deliver a great user experience and convert your perfect clients. A redesign can consist of small updates, or it can be a complete overhaul, depending on what is most appropriate for your law firm.
If you aren’t sure how your website measures up to current design trends and technology, contact us for a free website design consultation. We would be happy to show you how your website stacks up, what is working well, and what can be improved with a fresh design.