You’ve Got Questions About Website Design; We’ve Got Answers!
A good website design comes off as uncomplicated and simple to use. But creating a design as beautiful as it is useful isn’t as easy as it looks! Here we answer the most common website design questions we field.
We hope that you are able to answer your questions here. If not, pick up the phone and call 888-886-0939. Our team would love to help you better understand how we design killer, conversion-rich websites.
- Page 3
How do I curate and improve my website content?
Because most consumers search the Internet for everything, it is wise to constantly be improving and updating your website content so that you will have a quality site that will be recognized by search engines and potential clients alike.
In order to improve your content or make it work better for you, you may need to select a more specific niche or subsection to market to. Instead of competing on a wide, broad level with many other law firms in your area, you will get better results by focusing on a specific area of your practice. If you are a personal injury attorney, you should try writing content focused on a specific niche of personal injury cases rather than competing with everyone in the large pool of auto accident cases. Try writing content that focuses on what an injured cyclist or motorcyclist would want to know after an accident has left them injured. By writing about bicycle and motorcycle accidents, you are targeting a more specific market with your attorney website content – helping to produce quicker, better results. Other specific niches that may narrow the playing field include:
- Pharmacy errors
- Coin fraud
- Boating accidents
- ATV accidents
If you take cases that are mentioned above, consider writing about these topics specifically instead of just writing on general personal injury. By focusing your content on specific niches of your practice, you will see better results. For more attorney website marketing tips, call Foster Web Marketing today at 888-886-0939.
What is DSS?
DSS is known as Dynamic Self-Syndication, a content management and SEO tool that Foster Web Marketing created and developed. The purpose of DSS is to help business owners easily control their website by:
- Updating content – Once you learn DSS, it is easy to make fast changes to your site at any given time. If you want to change your headlines or page titles, DSS makes it simple to add keyword-rich titles and update your content within seconds.
- Adding content – You have complete control over your attorney website. This means that you can add content yourself or allow someone helping you with your marketing and SEO efforts to add an article, blog, frequently asked question or video right to your website in a matter of minutes. DSS makes adding page content to your site easy.
- Deleting content or a web page – When there is content on your website that you no longer want or is no longer pertinent, you can delete a website page without penalizing your site in search results. DSS creates a redirect link (directing web traffic to another relevant page on your site). This means that potential clients and search engines won’t see an error message if they land on a page that has been deleted – maintaining the integrity of your website.
This content management software will give you access to every page of your website so you can have complete control over it—adding pages, updating content or even deleting website pages.
For questions about DSS or for help with your attorney online marketing and SEO efforts, call Foster Web Marketing at 888.886.0939.
Why Do I Need Social Media?
You are not alone in asking this question. In fact, many small business owners often ask this same question. If you are trying to grow your business, then it is critical to your success to be involved in social media.
It may surprise you to know that many people turn to social media sites like Facebook and Twitter to find a doctor, chiropractor, personal injury lawyer, accident attorney or referral in their social communities. If your business does not have a Twitter or Facebook page, you will not be found. Thus, you will miss out on business. This is no different than lawyers who advertised on television early on. They got all the cases, while other attorneys who did not embrace new technology ignored the new opportunities to market their business. Do not let this happen to you. Embrace change and become part of the social community to market your business in new ways.
Even the search results page in Google shows you why it is important to be social. Search engine giant Google is highlighting the importance of the social search and has started ranking Google+ at the top of the results to showcases sites that your social community has interacted with. What this means is that Google ranks pages that people like in your social community higher than other results.
Talk to the attorney website marketing experts at Foster Web Marketing today for help with your social media and SEO needs. Call 888.886.0939 today.
How many pages should I have on my attorney website to make it successful?
Unfortunately, there is no right answer to this question – there’s no magic number of pages on your lawyer website that will secure you the number-one spot on the search engine, and there’s no limit to how many pages you can have. However, there are a few general guidelines: the more pages you have, the more chances you have of getting new visitors, getting new clients, and getting new contacts.
However, just because more pages are always better – both for search engine optimization and for your readers – it doesn’t mean that the quality of your pages should go down. Always make certain that each page you add is relevant to your practice, that each page contains accurate information, and that each page offers your reader something new and thoughtful. Repeating the same information on multiple pages, using duplicate content, or keyword stuffing will harm your page rank and your online reputation.
At Foster Web Marketing, we believe in making high-quality, effective attorney websites – and in training our clients to continue the success of their websites after the initial work is done. Through our Dynamic Self-Syndication (DSS) web content management system, you can add as many pages to your website as you wish. To learn more, contact our web design and marketing team by calling 888-886-0939 today.
If I decide to work with you, how many pages can I have on my attorney website?
During your initial consultation with Foster, we’ll discuss just which pages we will create for you as part of your main attorney website – these pages usually consist of a home page, several practice area pages, an About Us page, a Contact Us page, a testimonials page, a video page, a blog page, and several library article pages. We also work with clients to add custom pages of their choice at this time if they choose.
However, it is important to understand that, in addition to this foundation of pages that will help improve your search engine optimization (SEO), we also give our clients the tools to add as many pages as they please through our Dynamic Self-Syndication (DSS) web content management system. During the process of creating your website, we will also teach you how to use this system to add your own pages to your attorney website quickly and easily – from adding blog entries and articles to uploading videos, testimonials, and recent case results.
At Foster Web marketing, we love to help attorneys from around the country develop new, effective websites – but we also love to help them learn how to improve and update those websites in the months and years to come. To partner with our web design team to develop your lawyer website, call 888-886-0939 today.
I know that mobile websites are generally preferred for smartphone users, but what about tablet users?
These days, there are lots of ways to access the Web, and it’s important that you are sensitive to the needs of all of the users who find you. You probably already have a traditional website and a mobile attorney website, but do you need to do anything different for tablet and iPad users?
What Makes Tablet Optimization Difficult
The problem with tablet optimization for websites is basically that tablet users’ needs are somewhere in between those of desktop and mobile users. While they are still navigating with their fingers and need simpler design elements like smartphone users, they are more likely to be looking for more detailed information and content like a desktop user.
Much of this is also dependent upon the size of the tablet – ranging from tiny, 5-inch tablets to much larger 10-inch tablets like the iPad. On a small tablet, user needs are closer to the needs of smartphone users; on a large tablet, users may be demanding an experience more like a desktop or laptop user.
So how do you provide a great user experience for the potential clients who find you via tablet? Tablet use is new enough that there are no easy answers yet. Some professionals decide to create a new mobile website for tablet users, and others choose to carefully tweak either their traditional or mobile websites to be tablet friendly.
If you need a hand deciding how to optimize your attorney website for tablet users, give our online attorney marketing experts a call today at 1-888-886-0939. We’d be happy to help you improve the tablet experience on your traditional site and help you build an effective mobile site for both tablet and smartphone users.
Why Are Our Competitors Ranking So High?
A lot of factors are behind why one website ranks higher than another. It is more than just a simple answer. In fact, it could be the name, how old the domain is, how long it has been on the web, how much content it has, how relevant that contact is to a search term, what links point to that page, how many links, how valuable are those links, and more.
While there can be a lot of complexity behind why, Foster Web Marketing has the tools to analyze these factors. Also, the tools can be used to specifically see what it is going to take to beat out your competition.
Search engine rankings matter, but there is more to it than just that. It is also important to ask the following questions about what your competitors are doing:
- Are their rankings high for relevant keywords?
- Is your competition answering the specific questions that potential clients have?
- Is your completion ranking well for long-tail search?
The reason that these questions matter is that high search rankings are not all that it takes to accomplish a high conversion rate and to generate quality leads. In fact, just because a site has a high ranking does not mean that it is even generating worthwhile leads.
Contact lawyer website marketing firm Foster Web Marketing today at 888.886.0939 to determine how to become top ranked for your high-impact search terms and to get the competitive edge that you have been looking for.
Why Do I Need a Book or Report?
You need a book or report because it is an important way of generating new leads and interacting with your potential clients.
Every visitor to your website is different and will have a different way of interacting with you and your site. Some will prefer to call you, while others will want to first see what you know. This group of visitors will start by downloading your book, so a book is a great way to generate high-quality leads and is another way to obtain a lead’s contact information.
While many attorneys have books, a way to stand out is by your cover and title. When people visit your website, their eyes will gravitate toward your book because of the design and title. So, it is important to make this high quality. Also, making the book focused and targeted—while at the same time marketing it as being available for free— can allow you to fully leverage this marketing tool.
If you would like help designing and writing your book or report, contact attorney website design firm Foster Web Marketing at 888.886.0939.
Do I need a tablet-friendly and iPad-friendly attorney website?
You’ve probably heard about the skyrocketing number of mobile device users – millions of people are surfing the Web on their smartphones across the country. But have you also heard that more and more people are using tablets like iPads? Experts say that tablet use will only increase in coming years and that tablet users expect a smooth experience on their devices. So do you need to worry about how your website looks on a tablet?
Yes! Unlike mobile devices, tablets do not in most cases require a new attorney website. However, you may need to make small changes to your existing website to make certain that tablet users have a positive experience. You should keep in mind that tablets often have smaller screens and that they lack a physical keyboard and mouse. These issues mean that users often require a simpler layout, larger buttons, and a bigger font when it comes to tablet design.
In addition, tablet users act more like smaller mobile device users: they are more likely to be on the go, they are more likely looking for quick information, and they are less likely to be patient with slow-loading websites.
Do you want to make certain that your law firm website is tablet friendly? Our team of expert designers can help. Call Foster Web Marketing today at 888.886.0939 to learn more.
What features should a great attorney mobile website have?
A mobile website is different from a traditional website for a number of reasons: it is largely used by people on the go, it is largely used for local searches, and it is used on much smaller screens than traditional laptops and desktops. For these reasons, the design of a mobile website needs to be different than that of your regular attorney website:
- Easily accessible contact information. Many mobile web users are looking for information quickly, such as phone numbers, addresses, email addresses, and directions.
- Quickly loading pages. Studies have shown that mobile users quickly navigate away from pages that don’t load within a few seconds.
- Simple layout. Simplicity is good for all websites, but it is absolutely vital for mobile websites. Make sure your site doesn’t require horizontal scrolling, and make sure that your users aren’t overwhelmed by too much content, too many images, or other bells and whistles.
- Social media links. People often use their phones to be active on social networking websites like Facebook and Twitter. Be sure that they can access your social media pages and follow you from your mobile website.
- A chance to view your full site. In some cases, a user may want to visit your traditional homepage from their mobile device. For those people, make sure there is a well-placed button that offers that option.
Ready to design your law office mobile website? We can help. Call Foster Web Marketing’s mobile web design team today at 888.886.0939.
Search Our Site
Get Help Now
Complimentary Site Analysis
Get your 8 page report that spells out exactly what is working, what is wrong, and, more importantly, what needs to be done to fix it.
Want To Learn More?
Request a Free Book, Watch a Webinar, Read Our Blog, or Listen to a Podcast
Are you struggling to market your business online? Do you need some help refining your marketing to get you the rankings, clients and revenue you need to be successful?
Take a step toward your goals with Foster Web Marketing's FREE marketing resources. Our books are based on real-world experiences and they will teach you techniques that have proven to work when executed correctly.