You’ve Got Questions About Website Design; We’ve Got Answers!

A good website design comes off as uncomplicated and simple to use. But creating a design as beautiful as it is useful isn’t as easy as it looks! Here we answer the most common website design questions we field.

We hope that you are able to answer your questions here. If not, pick up the phone and call 888-886-0939. Our team would love to help you better understand how we design killer, conversion-rich websites.


 

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  • Why are mobile websites for lawyers so important? Can’t potential clients see my regular website on mobile devices?

    Mobile websites for lawyers are more important than ever. While potential clients may be able to browse your traditional lawyer website from their smartphones, what they actually end up seeing could be hard to read or impossible to navigate. The unfortunate truth is that most websites are painful to use from a phone or other mobile device—and your mobile visitors will move on if the site isn’t optimized for mobile users.

    It has been estimated that around 50% of all local searches are coming from smartphones now. While it seems like people are starting to prefer turning to their phones for a quick Google search, they have to balance convenience with a few drawbacks:

    • Small screens. Smaller screen sizes mean users end up scrolling around to try to read most traditional websites—which quickly gets old. It’s also more difficult to read on such small screens.
    • Tap controls. Any website that isn’t optimized for tap controls can be a headache to use, especially for users in a hurry.
    • Bandwidth issues. Even 4G networks can have issues, making most websites really slow to load, and users won’t wait around. A dedicated mobile website can be optimized to load much more quickly on mobile devices.

    How can you make your mobile users feel welcome? Create a mobile attorney website that is specifically designed for those users and minimizes the bad parts of using the mobile web. With 50% of local searches coming from potential clients on the go, isn’t it time you made them feel welcome?

    Give us a call today at 888-886-0939 to talk about how mobile attorney marketing can work for you and connect you with more contacts and clients. The online marketing experts with Foster Web Marketing can help you with everything from building a mobile website to keeping it updated with fresh, informative content and social media integration.

  • If already offer a mobile app for my potential clients, do I still need a mobile attorney website?

    Although a mobile app is a great place to start and is a creative way to reach out to your clients, mobile apps just can’t take the place of properly optimized mobile websites for lawyers. Consider the following:

    • A mobile attorney website works on any platform, unlike apps.
    • Apps have to be installed, but your lawyer website can be viewed instantly.
    • Mobile websites are more likely to show up in Google results from mobile searches.
    • An easy-to-navigate mobile website connects clients with information faster—and it makes it easier to find and install your app!

    The mobile web is all about convenience. The long and short of it is that mobile apps help, but you can’t ignore your mobile website. Think of your mobile lawyer apps as an addition to—not a substitution for—a properly optimized mobile website.

    If you would like more information about mobile websites for attorneys or creating mobile apps to offer to your potential clients, give us a call today at 888-886-0939 or use the contact form on this page. We would be happy to help you build a strong mobile presence, bring in more contacts, and use your online attorney marketing to show your firm in its best light.

    We’d also like to offer you a completely FREE copy of our must-read book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, which explains more about how to take advantage of the power of the Web and start converting your web visitors into contacts and clients.

  • How do I know if my web design is working?

    One of the best free tools out there to see if your web design is truly attracting visitors is Google Analytics. We highly recommend taking advantage of this tool. It will supply you with a ton of data, such as:

    • How your new contact found you
    • What search terms they used to find you
    • How long they stayed on your site (remember, the longer the better!)
    • Which pages they visited
    • Which pages on your site are doing their job and attracting visitors
    • Which pages on your site would not attract the plague itself


    Google Analytics lets you know if the web design you have for your law firm is working for you or against you. As the data is analyzed by you and your staff, you will find out where improvement needs to take place – and there is always room for improvement! Remember, your website is never complete; it needs to be dynamic. If you're not using Google Analytics for your website and want to find out what it can do for you, give us a call for a consultation at 888-886-0939.

  • Can I monitor the traffic to my mobile site?

    You can now monitor traffic to your mobile website for your law firm using the free service Google Analytics (GA).  If you're familiar with GA, you already know that it's a great tool for tracking traffic and can help you tweak your legal web marketing campaign.

    With so many smartphones in use today, many sites are offering a mobile version of their website.  Using Google Analytics, you're able to see how many people have visited the mobile version of your site.  It also gives you data on the type of smartphone the visitor used, including details on the operating system, such as Android or iOS.

    This information isn't difficult to access, especially if you've been using GA.  Once you're logged in, just click on “view reports.” It’ll display the report right away or, if you have more than one account, you can select the one you want. From here, click the “visitors” tab on the left part of the screen, then “mobile,” and finally “devices” – this should display the traffic for your mobile site.

    You can take a look at a variety of data, which GA has gathered on your behalf, such as which smartphones were used and the number of mobile visitors.  In addition to the basic data, you can also view more specific information regarding your visitors.  If you browse around the page, you will see that there are various arrows and drop boxes available for you to click on. This shows you in-depth information about how visitors got there, where they are from, and what they looked at.

    If you'd like to get more information on how to generate traffic to your web site, give us a call for a consultation at 888-886-0939. Also be sure to download a copy of our report “The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.”

  • If I am getting a lot of traffic to my site, doesnt that mean that I have an effective attorney Web design?

    Not necessarily. The goal of creating and maintaining a website is to attract quality leads. You have to think of your website from a marketing perspective. It should be drawing in the types of cases you want. If it is not, you need to re-examine your current attorney Web design.

    In our article, My Website is Generating Traffic...Why Would I Need a New Attorney Web Design?, we talk about this subject in depth. For example, we discuss the factors that need to be incorporated into your website design, which will help you not only get Web traffic, but also convert those visitors into contacts. These components include relevant content, Web video and a free offer.

    If you are not getting quality leads from your website, contact a marketing specialist at our office today by calling 888.886.0939 or filling out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • Why is it so important to be able to make changes to my attorney website myself?

    To compete online, you have to add content continuously to your website. That means you should be creating new articles, frequently asked questions, blog posts and news updates on a regular basis. You should also be loading new video clips to your website as often as possible.

    If you have an attorney Web design that does not allow you to make these changes yourself, you are basically at the mercy of someone else. You will have to rely on your Web developer to make changes for you. That could take days, even weeks. Your competitors won’t be waiting around. They will be updating their websites on a regular basis, taking the top placements on Google and other search engines.

    Make sure your attorney Web design comes with an easy-to-use content management program that allows you to update your site as often as you would like.

    To learn about DSS, our propriety content management system designed with lawyers and other busy professionals in mind, contact us today at 888.886.0939 or fill out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • When it comes to a graphic on the top portion of my attorney website, which is better a picture of my office or my company logo?

    Neither! One of the biggest mistakes we see when it comes to attorney Web design has to do with the top third of the main page of the site. Too many lawyers waste this valuable space by including pictures of their logo, the inside of their office or even worse...the law firm’s name in BIG, BOLD LETTERS.

    Your attorney Web design needs to stand out from the rest. When people are searching for legal services online, they are clicking through a lot of websites. You don’t want to get lost in a sea of identical lawyer websites.

    When your potential clients land on your website, you only have seconds to grab their attention. You need to shout an effective message that is going to encourage them to stay on your website and even contact your office. Instead of wasting the top third of your Web page with some useless picture of your conference room with its mahogany bookshelves, incorporate an interesting headline and informative Web video. Not many attorneys are doing that with their websites.

    If you are ready to create a website that converts more visitors into contacts, contact our attorney Web marketing specialists today. We can be reached by calling 888.886.0939 or filling out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • How do I know if I have a good attorney Web design?

    To answer this question, we have to ask you a question: are you getting quality leads through your website? If the answer is “no,” then you probably don’t have a good attorney Web design.

    An effective attorney website is one that speaks directly to Web visitors and has the ability to capture leads. Too many law firm websites make the mistake of talking endlessly about how great they are and how many years they have been in business. These websites have boring content, no Web video and a lack of a call-to-action. If this sounds like your website, it is not too late to turn things around.

    At Foster Web Marketing, we know what it takes to create an attorney Web design that will convert prospects into contacts. We know the various elements involved in developing and maintaining a profitable website. Read our article, Extreme Makeover: Attorney Web Design Edition, for valuable tips on creating a great website.

    To learn more about our attorney website design services, contact us today at 888.886.0939.



    Be sure to order a FREE copy of the informative report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • Why should I get a web site with Foster Web Marketing?

    We will provide a customized design for you that is properly coded for the search engines. There are many amazing designers out there that can really make beautiful web pages. But most sacrifice the mission for the art. The mission for an attorney web design is to promote a contact from a visitor. That is the only thing that matters! It doesn't matter how pretty your web design is if it doesnt get you any business from it.

  • Do you create pages, either on my server or somewhere else, that are not built into the navigation of my site?

    Another common technique that some search engine optimization companies employ is the creation of "doorway pages." Since the term "doorway page" now has such a negative connotation in the industry, many search engine optimization companies have their own names for such pages: "gateway pages," "bridge pages," "targeted entry pages," "specialized content pages," and so on. Whatever they are called, such pages are rarely effective and also put websites at risk of penalization, as this is another tactic that violates the terms of service of every major engine. If your potential search engine optimization company does not give you a definitive "no" to the above question, you may want to look elsewhere.

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