If your attorney website is already performing well in the search engine rankings and drawing in contacts and clients for your law firm, then it’s a good time to sit down and think about how you can maintain that SEO success. One of the biggest mistakes that people make is to start slacking on their SEO as soon as they start to reap the benefits of the groundwork they’ve put in. Effective search engine optimization is an evolving beast, and great search engine rankings aren’t a one-time achievement—your SEO campaign needs sustained attention if you want it to keep working for you.
Here are a few things you can do to keep your online attorney marketing campaign going strong:
- Create additional content related to popular topics. If you’ve had a lot of success with certain keywords and types of content, continue to build on your success by expanding on what has been popular in the past.
- Engage with your potential clients through social media. There’s no doubt that the Web is social, and engaging with your audience through Facebook or Twitter can be a great way to continue driving traffic to your site. If you’re not already involved in social media for your business, it’s definitely time to get started.
- Post relevant content regularly. If you aren’t posting new content regularly, you’re probably missing out on some visibility. Google rewards frequent posters, so it’s worth taking the time to create and schedule content each month.
- Keep current with current “white hat” SEO trends. Old or manipulative SEO tactics can harm your site’s ranking in the blink of an eye. Make sure you understand the most current SEO guidelines and adhere to them.
If you need help building a successful online attorney marketing campaign, or if you are looking for help managing your SEO needs, our friendly attorney SEO team can help. Give us a call today at 1-888-886-0939 with any further questions or concerns.