How Can I Position Myself as an Expert in My Practice Area?

Education marketing is based on a few simple principles. One of them is that by positioning yourself as an expert in your field, you can work less and charge more. But how do you go about doing this?

The first thing you should do is establish a web presence that is loaded with very informative articles, blogs, frequently asked questions, and videos. As part of your web marketing, you should use your extensive knowledge of your practice areas to write a book. If you don't have time to write a book, you can hire someone to ghostwrite it for you. Published authors are always considered authorities in their industry. This applies to attorneys more than other fields. People take hiring a lawyer very seriously and want as much information as they can get. If you are the one providing it, you become an expert in their eyes.

You will need to get your books into the right hands. First, you should offer it for free to your website visitors. You should also consider other places that might find it useful. For example, if your practice focuses on bicycle and pedestrian accidents, give a case of books away to a local bike shop to give away to their customers.

Authors also attract media attention. This can result in interviews for local publications and television stations. Becoming an expert in your local community is a great first step to becoming a national expert. For more information about book writing and turn-key marketing solutions, call Foster Web Marketing today at 888-886-0939.

Tom Foster
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Founder | CEO

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