When users use a search engine, such as Bing or Google, they are now receiving personalized results. "Personalized results" are results that closely match their web history, previous searches, location, and local time. These results are kept in the memory of the search engine from the user's IP address or login information for that particular search engine. Due to this, a specific user will always have biased results geared to him or her... and only to him or her.
How can you make sure your attorney website is seen by all who need to see you and not just a token few? You'll need updated posts, relevant information, and geo-location specific keywords.
The better these are, the more likely it is that a search engine will pick you up and post you on a search results page. Make sure a future client will see you by location and by their web history. Try to be specific in your information; however, ask yourself if your information is leaving out certain parts of the population.
Do not get lost in biased search results. Make sure that you are reaching far and wide.