How do I know which keywords to focus on for my online marketing campaign?

Using the right keywords is essential to online marketing for your business, and the success of your search engine optimization efforts often hinge on it. If you’re confused about keywords, it’s definitely worth the time and effort to learn more and seek guidance.


To give you a better idea how to get started, here are a few ways to determine which keywords you should be focusing on:


  • Monitor your keywords using available tools. If you already have an online marketing campaign in place, then choosing which keywords to focus on can be as easy as taking advantage of online tools and looking at what’s working.
  • Choose keywords that are relevant. Targeting your keywords to your audience is really the key for getting an online audience that actually needs your services. Make sure your keywords are relevant to your practice and what you do.
  • Choose keywords that are actually driving traffic to your site. No matter how relevant a keyword is, it’s useless to you unless people are actually using that term to search for and find you.
  • If you’re looking for local customers, focus on local keywords. Unless you work on the national or international level, you’re probably looking for clients from your local area. Be sure to incorporate your location in your keywords and focus on targeted potential clients in your area.


Need help with choosing appropriate keywords for your online attorney marketing campaign? Our search engine optimization experts would happy to discuss online marketing for attorneys and what you can do to build a stronger online presence that works for you and your law firm. Just give us a call today at 1-888-886-0939, or fill out our online contact form for more information. 

Tom Foster
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Founder | CEO

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