It’s a great idea to invite respected, interesting, and relevant guests to post on your blog and share their knowledge with your readers. Not only is it a great way to get unique and high-quality content on your attorney website, it’s also a great way to improve your SEO and traffic – more often than not, your guest blogger will link to the post from his or her blog and let their readers know to check out your website and law firm.
- Should I pay a guest blogger? It depends. Professional bloggers may charge, but many are happy to write a blog post in exchange for a link to their website and the new exposure and traffic they will receive.
- How do I pick guest bloggers? Get creative. A gust blogger could be a safety expert, another attorney (though not someone who you consider competition), or even a former client sharing his or her experience. If your readers could learn from the blogger, and if the blogger can share relevant information, it’s a great idea!
- How often should I have a guest blogger? The more great content you have, the better. Just be sure that you are posting more blogs than your guests are.
Do you want to learn more about how a lawyer blog and guest bloggers can help your law firm get better cases and increase traffic to your website? Speak to our expert team at Foster Web Marketing today.