When it comes to choosing between Google AdWords and Google AdWords Express, one isn’t simply better than the other – in reality, there a few major differences between the two services, each of which comes with its own benefits and drawbacks. Let’s take a closer look:
- Adwords Express is easier to use. Put plainly, AdWords Express is a simpler version of the original program. It takes several manual aspects of from the original AdWords and automates them. For example, AdWords Express chooses your keywords and eliminates the bidding and budgeting process. You can set up an account in just a few minutes and have a pay-per-click campaign running in just a few more.
- AdWords give you more control and power. When you get the gift of ease and simplicity, you pay for it with the loss of management and control. Google AdWords Express does not allow you to experiment with different and innovative keywords or to manage your budget closely based on the success of past campaigns and other research. Although the original program takes significantly more time and effort, you can truly tailor your PPC advertising campaign and be in control of its success.
As you can see, whether you choose the original AdWords tool or the new AdWords Express tool depends upon what you want out of your pay-per-click search engine campaign and what you are willing to put into it. Only you can answer the question.
Do you need help with your attorney online marketing plan, or are you having trouble finding success with pay-per-click advertising? Our marketing team is specially qualified to help. Call Foster Web Marketing today at 888-886-0939.