What is a back-end campaign?

A back-end campaign is made up of the marketing activities that you do after a potential client contacts you. To maximize the effectiveness of your marketing efforts, it is important to follow up with every lead that you generate. This can be a lot of work, but this work can be lessened by using our online tools.

Your website may generate leads through contact forms, your listed phone number, online chat, or free reports. With each different lead generation method, you always want to have a different and specific back-end campaign. This can be a lot of work if you try to manually track all of your leads, which is why automated and custom back-end campaigns are supported by Foster Web Marketing’s DSS system.

Sending out emails and newsletters to your leads can translate into more leads. Including links to your website on your newsletter or in your emails will drive interested visitors back to your site. Oftentimes, leads that do not turn into cases for you may refer their friends or family to your firm.

Because of the value of back-end campaigns, it is one of the attorney online marketing areas that we focus on. Many customers of Foster Web Marketing take advantage of our well-known and well-developed DSS system to manage their back-end campaigns.

Call Foster Web Marketing today at 888.886.0939 and take advantage of our powerful and customizable lawyer online marketing tools.