What Is a Call to Action, And Why Is It Important for My Attorney Website?

A call to action on a webpage is an invitation for your visitor to take the next step. Instead of passively reading your website and moving on, a call to action asks them to make a move toward building a relationship with your business. A call to action can be concrete (“Click here!”) or more open-ended (“Let us hear from you!”).

 

Here are a few common calls to action that can be found on websites for lawyers:

 

  • Call to schedule a free consultation.

  • Provide us with your contact information.

  • Tell us your story.

  • Download our free legal guide or ebook.

  • Leave a comment on our blog post.

  • Follow us on Twitter.

  • Chat now with an online representative.

 

Why is it important for your lawyer website user to act? While getting tons of web traffic is great, the real, final purpose of your website is to connect with great new clients. A call to action invites these potential clients to initiate your relationship.

Does your lawyer website lack strong calls to action? Or are your calls to action not producing results? The online marketing experts at Foster can help. Call us today at 1.888.886.0939 (see what we just did there?).