First, a landing page is a page you’ve set up to gather a visitor’s contact information.
It’s where you send someone who wants your free download, to register for a seminar, or get a bumper sticker.
An ideal landing page should have:
- Only one call-to-action. This is typically a form you want them to complete. Do not include chat or other offers.
- No navigation or menu. Do not distract visitors from doing the one task you want them to complete.
- No links to other web pages. Remove social icons and search fields.
- A title indicating the type of offer and the value.
- An explanation of the benefits of completing the form. Explain what’s in it for them. This is best presented in the format of a bulleted list detailing the types of questions that are answered in the book, what the reader can expect to learn more about, or how the offer will help them.
- A large image of what they are getting. If it’s a book, the image should be large enough to read the title. Also, use an image with a thin spine—no one wants to read a tome the size of “War and Peace.”
- Text that wraps around the image.
- Something that draws the eye to the form, such as an arrow, box, or red button.
- A headline beginning with an action word, such as “Download” or “Get.”
- The shortest form needed:
- For downloads, ask for the visitor’s first name and email address.
- For hard copies, request the visitor’s first name, last name, street address, city, state, zip, and email address.
- Testimonials and badges on the sidebar. These are visual clues to visitors that they are making the right decision
- Button text other than “submit”. “Click Here” and “Go” convert better than “Submit”.
Have more questions about creating a landing page that really helps you get the clients you want for your business?
Reach out to our friendly law firm website design team today at 888-886-0939.