You guys keep talking about “white hat” SEO and why it’s important, but I’ve seen my competitors outrank me on Google using what you call “black hat” techniques. What’s the point of “white hat” SEO if these other sites can outrank me?

Sites that use link farms, keyword stuffing, hidden text, and other techniques designed to outsmart Google’s algorithm may benefit from a traffic spike in the short term, but they only stand to lose users in the long term. Google is constantly updating its algorithm to weed out the sites which use these unsavory tactics, and it’s a pretty good bet that those sites will—sooner or later—face penalties.

Google Search has a single goal in mind, and that goal is connecting users to the best match for their search queries. If you’ve cheated your way to the top, then your potential clients won’t find what they need—and Google will notice. Is a spike in traffic now really worth losing those contacts and your page ranking later? Probably not.

When it comes to “white hat” SEO, what we’re really talking about is helping you create and optimize a website that informs, answers questions, provides great content, and engages users—so that your page rises to the top because it really deserves to be there. “Black hat” SEO always will be about cheap tricks, trying to find a way around Google’s efforts to penalize you, and leaving users disappointed.

Don’t Disappoint Your Potential Clients

 “White hat” search engine optimization may seem complicated, but in the hands of a professional it’s almost like magic. Let us handle your online attorney marketing and do the hard work while you focus on what you do best: practicing law and building relationships with your clients. Speak with a member of our expert attorney search engine optimization team today at 888-886-0939, or fill out our online contact form for more information.

To learn more about marketing on the Web and making the most of what’s out there, take a look at our must-read book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, and take your law firm marketing to the next level!