How to Force a Headline to Break at the Exact Location You Designate in DSS

When you write a headline for your content, you want it to stand as a banner over your text—a critical piece of information that draws attention to your story or article. Because a headline is often considered the most important part of any piece of writing, it will, in many cases, determine if the audience continues on to read the content. A headline also impacts the way the audience will interact with your website. Web users scan pages, and their eyes may be drawn to good headlines that pique their curiosity or make them pause. A good headline can ensure that your article gets at least a quick look.

Where you place a break in your headline is important. If your headline is especially long or you need it formatted to fit over an article of a certain size, the location of the break can add to the readability, clarity, and interest of the message. These instructions show you how to break a headline in a certain spot.

How to Force a Headline to Break in the Spot You Designate

Step 1: Log in to DSS, and create a new page for the type of content you want: library article, news item, blog, FAQ, or any else. Then, provide content for the title and meta description.

Step 2: In the Headline field, type the headline you want to use for your article. In the following example, we will use “Forcing a Headline to Break in Just the Spot You Want Because the Headline Is Too Long.” This headline is too long to display as one line across a website page, so not only do you want to create a break, you want to create a natural break where most people would pause when reading it.

Don’t worry if the headline you want is a little too long—we’ll learn how to make it look great

If you leave the headline exactly as it’s written, it appears this way on your website:

The automatic break points for a long headline don’t always seem natural

While this might seem fine the way it is, notice that the headline breaks after the word “Because.” This break doesn’t sound natural, as the audience would likely prefer to read this headline with the break after the word “Want.” It’s the spot where there is a slight pause or a brief interruption in the flow of the words.

Step 3: To break the long headline and create a more natural sounding pause, in the DSS headline field, type in the following piece of code after the word “Want”:
This breaks your long headline into two lines at a more natural spot.

The <br> code forces a break in your headline

The headline now appears on your website this way:

Presto! The code makes the headline much more readable

You can use the code to break your headline in any desired spot. And you can also make multiple breaks if you need or want a multiple line headline. For example, insert two breaks in your DSS headline field like this:

You can add two or more break codes into your headline

To create a headline that appears like this:

Multiple break codes allow you to display complex headlines attractively

As always, Foster Web Marketing is dedicated to your success. If you need any help or feel something is not working properly, please contact us using the DSS Need Help button, emailing [email protected], or calling 888-886-0939. We will be happy to assist you!

Lindsey Daher
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Director of Content Operations at Foster Web Marketing

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