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I’ve been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I’m so lucky to have her on this journey with me, and I’m so excited for her to join me on this episode as we go through FWM’s history, the history of websites on the Internet, and the Internet today.

We’ll also discuss some of the top questions we get about website design:

  • What are some common mistakes people make?

  • What is the difference between UX and UI?

  • If you had to narrow it down, what are the top three things people should focus on?

Learn the answers to these questions and much more on this special episode of World of Marketing!

0:00 Introduction

1:32 Origin story

6:13 How to delegate

8:45 The original FWM website

12:01 How websites have changed over the years

14:18 The biggest mistakes people make with their websites

20:14 List of free image provider sites

21:31 The difference between UI and UX

22:42 Attract, convert, retain

26:21 Abiding to our google overlords

32:58 What has evolved over the years

35:51 How to get to page 1 

40:22 Closing Thoughts

Enjoy, and all the best,



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Tom Foster
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Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor