Developing a Healthy and Successful Google AdWords Campaign

I bet you were excited when you started your first Google AdWords campaign. Unfortunately, this excitement can turn to anxiety when you figure out your ads aren't performing the way you wanted them to.

But before you pull the plug on your unhealthy ads, consider making some easy changes that can restore the health of your campaign.

One way to improve the performance of your ads is to group them by practice area. Instead of one big group of ads, arrange them according to the practice areas they are targeting.

The next aspect to consider is geo-targeting. By determining which cities and counties your ideal clients come from, you’ll be able use appropriate geographical keywords in your ads to attract those clients.

And the final important part of evaluating your ads?  Keywords.  You need to be very specific about your targeted practice area, your ideal clients’ needs, and your geographical location. Target keywords are crucial to the success of your ads.

By focusing on your ideal clients, their needs and geo-targeting, your Google AdWords campaign will hit the mark – bringing  you the quality clients you need to grow your practice.

Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
Connect with me
Founder | CEO

Get Help Now

Offer

Offices

Alexandria, VA Office
  • 315A Cameron St, STE A
    Alexandria, VA 22314
  • Phone: 571-290-4721
  • Fax: 703-997-1309
  • Toll Free: 888-886-0939
  • Mon-Fri: 9am-6pm
    Sat, Sun: Closed
  • Location Details
  • Directions