When you purchase something online or are researching a local business, do you ever check product or business reviews made by other customers? Even if you don’t, the majority of people do check review sites. In fact, online reviews are powerful ranking factors that your law firm should pay attention to; however, it is an area that attorneys often neglect.
In this video, Danielle Ruderman, Director of Research and Development at Foster Web Marketing, sat down with Legal SEO Specialist Zach Stone to discuss the importance of creating and maintaining an effective review strategy as part of a legal marketing campaign. By tuning in, you will hear about the many different review websites such as Avvo, Yelp, Yahoo, and MerchantCircle, and why your law firm needs to set up profiles on the different review sites. You will also learn that it’s simply not enough to have a profile, but it’s critical to visit the review sites often and respond to both positive and negative reviews.
Customer reviews are vital to attorney SEO, which means that it is important to ask clients to write reviews about their experiences with your law firm. Whatever you do, don’t push all your clients to write reviews on one site. It is best for your search engine rankings that your attorney reviews are spread out over time and on different review websites like Google+ Local and three to four others.
For help creating a review strategy to boost your rankings, call Foster Web Marketing to speak with an attorney SEO specialist at 888.886.0939 or contact us online at http://www.fosterwebmarketing.com/contact.cfm.