World of Marketing 11: Meet Your Goals With the Right People

Running a business is full of tough choices, which can ultimately lead to success or failure. Making sure you hire the right people to meet your goals is a critical piece of the puzzle.

You have to establish goals for your business, and make sure all of your team members buy into those goals. Jay Henderson has developed a test employers can use to measure how people think and make decisions. Tom talked with Jay about how his test helps leaders learn more about their potential employees, and how to focus their teams to be more efficient and productive.

Jay helps Tom evaluate all of his potential employees. Find out how you can use Jay’s test to motivate your team and get them more involved in reaching your goals.


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