In this video, Tom Foster of Foster Web Marketing explains how Google Places has been replaced by Google+ Local—and what it means to your business.
On May 30th, Google announced a huge change that has the ability to impact the way you view businesses online, as well as how your business page looks to others.
Instead of using the previous 5-star rating that you’re used to seeing in Google Places listings, Google+ Local incorporates Zagat ratings—which provide a much more comprehensive 30-point score. These reviews will be available throughout all Google search pages, including search, Maps, Google+ and mobile.
Are you wondering how to update your Google+ Local page? Not to worry. You can still update your business information via Google Places and the changes you make will be transferred to Google+ Local.
Don’t have a Google+ Local listing? Well, now’s the time to hop on board. Yellow page ads just don’t cut it anymore; the clients you want to reach are involved in the online community. By building up your Google+ Local page, you will be taking the steps you need to cultivate these important relationships.
If you’re interested in taking your Web marketing to the next level, check out Foster Web Marketing. We’ve even created a FREE report to help you understand more about these changes, entitled What to Do When Worlds Collide: The Rise of Social and Search With Google Plus.