Should Attorneys Write Guest Blogs?

In a post-penguin era, many attorneys are turning to guest blogging as a way to get links. However, guest blogging may not be as harmless as it sounds. It can be very dangerous if you are paying for the post. Essentially, you are paying to get links, and Google continues to recognize when it is being tricked and penalizes sites for not getting organic links.

While we are not saying that you should never write guest blogs, we are warning you that you could harm your site if you are a guest blogger on a link-selling site. Don’t risk all the hard work you have done and your site’s ranking position. Instead, write interesting content and participate in ethical practices. And, look for guest blogging opportunities that fit with the theme of your website and don’t require a payment. Only then will Google reward guest bloggers.

Zach Stone
Director of Marketing Operations

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