World of Marketing 72: The Tricks to Retiring Early With Marybeth Crane

Podcast title card with Marybeth Crane on the left and Tom Foster on the right

The pandemic brought business to a standstill for a lot of podiatrists. Many shifted to telemedicine visits and looked for other ways to bring in revenue.

Email marketing is a key way to stay in touch with your patients, offer your services, and keep them updated on what’s going on in your office. Dr. Marybeth Crane, a Texas podiatrist and long-time FWM client, said, “Resiliency is what gets you through these times because this too shall pass.” Marybeth and Tom talked about how her practice used an email offer to their client list to make up for lost office visit income and how each podiatrist reached out personally via email to explain all the safety measures they put into place when the office reopened.

Marybeth also said, “If you don’t have a great website, you’re dead in the virtual world.” What marketing strategies do you use to stay top of mind? Find out how Marybeth’s ability to adapt and try new things has led to many years of marketing success.

Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Tom Foster
Connect with me
Founder|Owner, Speaker, Creator of DSS, World of Marketing Podcast Host, EOS Implementor

Get Help Now

Offices

Alexandria, VA Office
  • 315A Cameron St, STE A
    Alexandria, VA 22314
  • Phone: 571-290-4721
  • Fax: 703-997-1309
  • Toll Free: 888-886-0939
  • Mon-Fri: 9am-6pm
    Sat, Sun: Closed
  • Location Details
  • Directions

Offer

Listen on Spotify or Apple Podcasts:​

How Bad is it?

Ready to find out what is ailing you? Let us conduct a comprehensive analysis of your website, marketing, and online presence. We will provide you with a report that spells out exactly what is working, what is wrong, and—most importantly—what needs to be done to correct it.

Get Your Own Snapshot Report That Reveals “How You Are Doing on the Web”
  • Local Visibility (Google, Facebook, Twitter, Foursquare, et al.) – Consistency is key when it comes to local visibility online. If you don't have consistent NAP (name, address, phone number) information about your law firm, you're not going to get local business.
  • Reputation – Reviews are incredibly important in today's business landscape. You need a consistent process for generating positive reviews naturally over time, and a way to track and manage your online reputation.
  • Social, SEO, and PPC – Having a website is a great start, but for it to be successful, you need to feed it with great content, strategic PPC campaigns, or a great social promotion.
  • Website Performance – We score your website based on a variety of factors for both desktop and mobile visitors.

To Give You The Best Analysis, Please Complete All Fields