In order to grow your practice and get more cases, attorneys need to focus on their perfect client. Typically, perfect clients are local to a law firm’s office location, which is why it is important that lawyers focus much of their marketing efforts on local search engine optimization (SEO).
To help you understand more about local SEO, Tom Foster along with Zach Stone and Gina Pasqua put together this video to teach you about citations, why local SEO is important to attorneys, what a law firm can do to improve their local SEO presence, why having a review strategy is critical, and tips for setting up a great local profile.
It is essential to know that local search engine optimization is a process that includes verifying and claiming your local profile with Google, Yahoo, and Bing. Additionally, you will need to verify that your address, local phone number, and business name across all the local sites are consistent and accurate. By updating your local citations and fully optimizing your profile page, your local attorney SEO efforts will enhance the visibility of your lawyer website.
For questions about local SEO for lawyers, contact the legal web marketing professionals at Foster Web Marketing at 888.886.0939 or fill out our contact form online at http://www.fosterwebmarketing.com/contact.cfm.