If you believe that search engine optimization and online marketing are only for large, national businesses, then it’s time to think again. Doctors, lawyers, and other small local businesses have had a lot of success marketing their businesses online—and, in many cases, they’ve even been able to compete with much larger companies. If your potential clients are increasingly turning to the web to find local goods and services, you should be following them.
“I Thought SEO Was Only for Large Businesses.”
Some people seem to believe that search engine optimization is only a game for big, national businesses that market all over the US—or even internationally. However, small businesses shouldn’t overlook the power of online small business marketing and local SEO. Most small businesses are looking for a very specific kind of customer or client, and it’s those kinds of targeted businesses that find a real benefit online. If you’re creative and persistent, the internet is a place where small businesses can define a target market, compete with the big dogs, bring in more of the kinds of clients you’re looking for, and really shine.
“But I Don’t Even Have a Physical Product for Sale.”
Even businesses that provide services can benefit from online marketing, especially if you cater to a specific location or demographic. Increasingly, people turn to Google to find businesses in their area, find answers, compare what’s available, and make a decision at the keyboard. As a doctor, lawyer, or other service provider, online marketing gives you an unprecedented chance to connect with potential clients and patients, provide education, and encourage them to reach out to you for help. But, if they can’t find you via Google, they’re much more likely to choose a competitor who does have a strong online presence.
If you’re interested in getting started with online small business marketing, reach out to the talented SEO team with Foster Web Marketing today. Just give us a call at 1-888-886-0939, or fill out the easy online contact form on this page to learn more!