What Is Voice Search?

Voice search is a technology that allows users to perform search queries by speaking to a device, such as a smartphone or smart speaker, rather than manually typing their question into a search bar. You’re probably already familiar with some of the most popular voice search assistants, including Apple's Siri, Google Assistant, Amazon’s Alexa, and Microsoft’s Cortana.

In fact, there’s a pretty good chance that you already use them yourself! 

How Voice Search Has Changed Online Search and Keywords

People tend to phrase their queries a little differently when they’re speaking instead of typing. Older recommendations for keywords and content are focused on desktop search. To update your website and content for voice search, you need to focus on:

  • Longer and more conversational searches. Voice search queries are often longer and more conversational than typed queries, using natural language and phrasing. 

  • Micro-moment” question phrases. Voice search queries often start with question phrases, like "how," "what," "where," and "when." They’re often asked right at the moment that the searcher needs answers about a problem or concern. 

  • Semantically related keywords. People using voice search naturally use semantically related keywords that reflect their search intent and context. So, for example, the phrase “failed a breathalyzer” is semantically related to a main keyword like “DUI attorney.”

How to Adjust Your Marketing Strategy and Website for Voice Search

With the above in mind, how should you adapt the marketing strategy for your law firm or healthcare practice to capture more voice searchers? Here are our recommendations:

  • Optimize your content for conversational language. Incorporate long-tail keywords, question phrases, and conversational language in your blog posts, FAQs, and other website content to align with the natural patterns of voice search queries.

  • Make sure you have a mobile-friendly website. Your website must be mobile-friendly. It’s a key ranking signal, and a huge number of voice searches come from mobile devices. You need a modern website that is designed and developed for a mobile-first world. 

  • Improve your local SEO strategy. Voice searchers are often searching for services and answers that are close to home. Getting focused on local SEO optimization helps you get right in front of them when they have legal or medical questions and need answers now.

  • Create voice-friendly content. Like we said above, voice searchers tend to phrase their searches in the form of questions. To capture more voice searchers, you should create content that answers those common questions. It also helps to format your content as FAQs or lists for easy understanding on the go—and don’t forget about video!

Get a Mobile-First Website and Marketing Strategy That Makes Your Practice Thrive

As voice search continues to grow in popularity, law firms and medical practices have to adapt their marketing strategies to stay ahead of the curve. When you optimize your website and marketing strategy for voice, you put your business in front of users in a more intuitive, engaging way. And, ultimately, you make stronger—and more profitable—connections. 

Do you need help marketing yourself more effectively in a mobile-first world? Are you looking for better ways to revitalize your online marketing strategy and get more of the clients and patients you really want? Give our talented team a call at 888.886.0939 or schedule a website design consultation and mobile analysis to find out how you can optimize your marketing for the current state of search.   

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