While putting together today’s Typo Tuesday article, I was inundated with many other important requests, which bumped their way to the beginning of the line. And by the end of the day—which seemed to just fly by—the #1 item on my list was left unchecked.
Does this sound eerily familiar to you?
Somewhere in the chaos, I found some time for takeout Chinese food from my favorite restaurant. I know it’s not a good choice—in fact, I was supposed to be having a protein shake—but the General Tso’s chicken is just too good to pass up sometimes!
After I finished, I reached for my fortune with anticipation. These little cookies are so tasty (anyone with me?) and always offer something to think about. Well, this fortune gave me a lot to dwell on…including the grammatical errors. And while the delivery may not have been be the best, the message has been received.
Advice May Come in Small Packages
First, my mind went straight to the mess of a sentence that was presented. I am a persnickety perfectionist, after all. “Advise” should be “advice” (two commonly mixed-up words), and “listening” should be “listen.”
But then I started really thinking about this piece of advice. In the day to day, we dole out so much advice to other people, but decide to forgo it ourselves. Why do we do this? We’re smart people. We know what should be done, so why don’t we do it?
I Advise You to Edit
The piece of advice that I would give to anyone, no matter who they are, is to have all materials edited—especially before printing them. Making mistakes on the Internet is one thing, but making mistakes on printed materials can be very costly to both your reputation and your pocketbook. (Not to say that online mistakes are okay either!)
Editing content is imperative to sustaining a squeaky clean image. But I’m just as guilty of shelling out that advice, and then not taking it. When deadlines get tight, I sometimes think, “It’s okay for me to read through my own work…I’ll catch the errors,” knowing good and well that I’m fooling myself! When you self-edit, your brain fills in the blanks. Your mind knows what you meant, and pretends it is (or isn’t) there.
Failing to Plan is Planning to Fail
Lastly, creating and following a content calendar is also a vital piece of the puzzle, as it ensures you aren’t waiting until the last minute, which could lead to rushing, stress, and mistakes. While this may seem like an unnecessary step, I urge you just to try it. It’ll make a world of difference in your content quality, as well as in your stress level.
Do you need help creating a content calendar, or with writing and editing? Give us a call at 888-886-0939, and we’ll provide the advice you need to get your site back on track.