This means that you need to sit back and think like someone who is in need of a lawyer instead of thinking like an actual lawyer. A group of random keywords in lawyer jargon will not do the trick. You need relevant phrases that include a location. This makes it way more specific and more along the lines of what a user will search for.
Keywords and phrases also need to be included in more than just in the meta-keyword section. You need to put them in the body of articles in a natural, clear way – do not force it. Put them in your titles, descriptions, and headlines, too.
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