Link Building for Lawyers: The Good, the Questionable, and the Ugly

You’ve probably been hearing a lot about links after the recent Google Penguin update, and you’re probably wondering what kind of links you should be pursuing for your own attorney website. While link building for lawyers is always a complex and changing field, most links can be broken down into one of three categories. Here are the good, the questionable, and the ugly when it comes to effective attorney link building:

 

  • Natural Links. These are the links you get just because you have great content to which people want to link, and they are some of the best links you can get. And the best part is, all you have to do is keeping creating awesome content!

 

  • Requested links. A big part of link building for attorneys is reaching out to other sites for links. This can be a mixed bag, depending on how you do it. While reaching out to high-quality, relevant sites is encouraged, submitting to paid link sites or low-quality directories can really harm your rankings. The key is to choose your links carefully or leave it up to the experts.

 

  • Spammy Links. The worst of the worst—if the majority of the links to your website come from blog spam, comment spam, or other crummy practices, then you can expect your Google PageRank to suffer.

 

If your attorney SEO could use a boost or your lawyer website is looking a little pale, call the online attorney marketing experts with Foster Web Marketing today at 888-886-0939. We’d be happy to take a look at what you have and offer real solutions to help you get more traffic and more clients from the Web.

 

If you’re not convinced, why not take a look at your completely FREE copy of our informative book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites. Just give us a call or fill out our online contact form to request your copy today.

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