Although link building for lawyers can be a complex and time-consuming process, there are some really simple and effective strategies that are Penguin-friendly and easy enough that you can start using them today! Here are three of our favorites:
- Keep creating great content. The first step to great link building is making sure your attorney website is full of great content to which others naturally want to link. Shoot for unique content that answers your potential clients’ questions.
- Start an attorney blog. Starting a blog, updating it frequently, and providing valuable information is a great way to get Google’s attention and the attention of your visitors. Make sure you use social media to get the word out about your blog.
- Do something worth talking about. Give a talk at a local community center, run a contest, or comment on current events related to your practice area. Ask for a link from the websites promoting the event, and encourage your readers to spread the news.
If you are looking for ways to improve your online attorney marketing, or if you have questions about great link building in a post-Penguin world, speak with our online marketing professionals at 888-886-0939 today.
Our team at Foster Web Marketing is experienced in helping attorneys and law firms get the most out of both organic and paid marketing techniques, and we’d be happy to work with you—whether you are just getting started, need a few tweaks, or hate your current attorney website.
For more information about who we are and what we can do for your law firm, request your FREE copy of our informative book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.