Website content management matters, and it’s worth taking time once in a while to review your old site content and maintain your main landing pages. If you’ve been taking a look at your attorney website and seeing a few “bad apple” pages in the mix, then it’s time to take action.
What Makes a Page “Bad?”
There are a lot of things that can go wrong with a page, and there may be a combination of issues responsible, including:
- Broken links, images, videos, etc.
- Poor or thin content
- Irrelevant content
- Slow loading times
- Difficult to read
- Stuffed full of “black hat” marketing
One of the best ways to determine what your worst pages are is to regularly take a look at the site yourself and to pay careful attention to your analytics data.
How Can I Fix a Page That Isn’t Working for Me?
If you notice any spammy content, keyword stuffing, or other outdated, “black hat” marketing techniques on your pages, make it a priority to correct those problems. Although these tactics may have improved your rankings a few years ago, they can now hurt your rankings and get you in trouble with Google.
Other than that, it depends on what the problem is. There may be a few ways to fix a bad page, including:
- Speaking with your website support team to fix technical issues
- Updating out-of-date or irrelevant content
- Fleshing out thin content
- Adding pictures or videos to break up text
- Breaking up long, intimidating articles into a series
If you have a site through Foster Web Marketing, then you also have access to our Dynamic Self-Syndication™ (DSS™) system, which makes it easy for you or anyone in your office to add, update, change, or even delete content on your website. If you have questions about website content management, or if you just need a hand, please give our team a call today at 1-888-886-0939, or simply fill out the online contact form on this page for more information.