What makes attorney website content “good”?

“Good” attorney website content can be hard to define. If you’re not sure what makes attorney website content “good” or “bad,” think about the types of content you like to read online. What are the qualities of that content that keep you engaged? To give you a better idea, here are a few things that we think make attorney website content good—or even great:

  • It’s well-written and has been edited for errors. No matter how compelling your point is, no one is going to struggle through your spelling errors or clunky grammar to get it. Your content should reflect your professionalism, so it’s worth taking the time to edit and proofread before you post. 
  • It’s relevant to your real-life clients’ needs. It’s easy to get lost in the excitement of Google rankings and search engine trends, but you should keep in mind that real people visit your website to find answers.
  • It’s original and reflects the personality of your law firm. The best marketing content on the Web is fresh, original content that reflects the personality and values of the business. People use your website to get to know you, and they will be far more motivated to call if they know who you are and what you stand for. 
  • It’s part of an overall content marketing strategy. Truly effective content is part of an overall content strategy. Think about what you want from your online marketing and where your law firm is headed in the future, and then tailor your content to help you reach your goals.

Effective online content writing isn’t easy, and many busy professionals choose to hire an experienced online content writing team to help them succeed. Speak with the friendly team at Foster Web Marketing today at 1-888-886-0939 to find out how our services can help you whip your website content into shape.