This week, we’ve talked about four major benefits of organic SEO for lawyers over pay-per-click advertising, including cost, longevity, credibility, and trust. Let’s talk about one more: pushing the competition off page one of the search results.
How people use search engines matters
When considering pay-per-click advertising, the biggest selling point is that it immediately puts you above the natural search results – and above the competition. However, studies have repeatedly shown that many search engine users put more trust into organic search results and often understand that the ads above those results have been bought. These users are more likely to click on the first organically produced link than the ads, and they are much more likely to click on the natural ads on the first page and the top half of the page.
When you are on page one organically, one of your competitors loses their spot
When you get on page one by purchasing keywords and ad space, you aren’t affecting how the natural results fall on the page. You might be represented, but your biggest competition could still be sitting in the number-one organic search results spot. The only way to force that law firm down the page – or off it altogether – is to organically come up in the search results above them. The one and only way to do this is through natural SEO tactics like quality content, regular updating, great site design, and smart keyword use.
Don’t wait to improve your organic SEO strategy
Organic SEO takes time and effort – but the payoffs can be significant, especially when paired with other attorney marketing strategies. At Foster Web Marketing, we can help you understand which advertising and SEO tactics will work best for your firm. Call our team today at 888.886.0939 to learn more and get started.