Google's Pigeon Drops Local Rankings: Learning to Fly With July Content Tips and Tricks

In the month of July, Google shook up the animal barrel once again, and the world was hit with a…Pigeon? Well, actually, I guess the pigeon has been hitting the world, but don’t let the name fool you: this algorithm change certainly isn’t for the birds!

Coming Down Is the Hardest Thing

The biggest change in July came from Google’s “Pigeon” algorithm change. Unofficially named by Search Engine Land, the name has been hard to scrape off, and has left behind a number of droppings on many sites’ local listings.

So what do you need to know? Well, this algorithm has set out to change local search results, and tie them more closely to traditional web search ranking signals. So what does this mean for you? Basically, if you were floating by solely on your local ranking, but weren’t paying much attention to your organic ranking, you have probably been hit hard.

How Do I Know if I’ve Been Nailed by the Pigeon?

Have you noticed ranking or referral changes for your local business? This is all part of the Pigeon update.

Local packs have also been affected. The disappearance of 7-packs and increase in 3-packs is prevalent throughout local results.

The Pigeon algorithm change has also provided better visibility for local directory sites, like Yelp, TripAdvisor and Urban Spoon. These directory-style sites are making out like bandits, which makes sense since this update ties local results more closely to standard web ranking signals. However, small businesses with weaker SEO signals are finding their once precious local listings no more.

Local search has just gotten a lot more difficult, folks.

 “…the good ol' days may not return. And the rocks might melt and the sea may burn.”

Learning to Fly Around the Clouds

If you’re still determined to fly with the eagles, it’s possible, but you need to give it more than just a running start.

With education on your side, you can soar through even the most turbulent skies.

Here at Foster Web Marketing, we aim to arm you with everything you need to know to be successful on your journey. Whether you’re interested in social media, SEO, content marketing, or just want to make sure you don’t crash your site, we can help.

Want to know how? Luckily for you, we have just what you’re looking for:

  • If you haven’t already, be sure to sign up for our newsletters. We send out weekly updates with must-know info to keep you on the forefront of your game, as well as a monthly print newsletter filled with even more useful information.
     
  • For those who prefer to listen in and ask questions, we also offer monthly webinars. Held on the 3rd Tuesday of each month at 1 p.m. ET, our webinars are always lively and full of great information that you can’t find anywhere else. We use the time to teach you about the chosen topic and answer your questions! Afraid you won't be able to make it? That's okay! Be sure to register anyway and we’ll send you the recording and slides.
     
  • Last but certainly not least, the Foster Web Marketing Boot Camp is coming up! If you want to arm yourself with the knowledge you need to ground your competition, you need to attend the FWM Marketing Boot Camp. It’s on October 26th, 2014 in Arlington, VA—right after the Great Legal Marketing Conference. You don’t have to attend the conference in order to come to the boot camp, but we definitely recommend that you do!

    We SOLD OUT last year, so be sure to register early in order to reserve your spot. We’re offering limited-time pricing until 8/31, so be sure to take advantage! I guarantee that this boot camp will not contain any mountain climbers or burpees; however, you’ll walk out stronger, smarter, and armed with everything you need to crush your competition. Who doesn’t want that?!

And there you have it! I sincerely hope to see you at the boot camp, and hope you’ve learned a little something about Pigeons that you weren’t aware of before. Until next month...

 

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