Although your lawyer website is still extremely important to your online attorney marketing plan, there are additional ways to get an edge over your competitors. One of the simplest (and cheapest) ways is to take advantage of Google Places and claim the local business listing for your law firm.
What is Google Places?
Google Places is a service offered by Google that allows users to see results local to their area, which are then connected to a local business page with more information about you and directions via Google Maps. Some people have called Google Places “the new Yellow Pages” because this is increasingly the way that people are finding local businesses, including law firms.
Why is my ranking with Google Places important?
When users search for a local attorney, they will see the Google Places results on the first page—before they even get a chance to look at the usual organic search results that might display your lawyer website. Law firms that rank highly with Google Places for that local area will be displayed with a phone number and link to your site, if available.
Essentially, Google Places gives you an edge in getting to the very top of potential local clients’ search results. Ranking highly with Google Places means that you will be able to reach out to more potential clients who are both local to your area and searching for services you provide. And, as icing on the cake, Google Places is increasingly the first stop for smartphone users looking for local services!
If you need help with online marketing for your law firm, speak with one of our web marketing experts today at 888-886-0939. We can help you formulate an effective online marketing plan that makes your law firm shine, bringing in more leads and more cases. For more information about who we are and what we do, request your FREE copy of our book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.